As part of the collaborations, the brand is seen challenging food and entertainment influencers to spot the Tic Tac Seeds pack in the trending infinity zoom videos

Conceptualised along with Ogilvy and Wavemaker, as well as technology partners Gan Studio and Uberduck, the campaign allows the gifter to make their near and dear ones feel more loved by creating a customised #MyBirthdaySong

By integrating Superfan's AR capabilities with Hubhopper's podcast platform, creators and brands can enhance their content with AR elements, such as virtual objects, interactive games, and dynamic visual effects

The event, with entry by invitation only, will see a convergence of 50+ key influencers, 40+ brands, regulatory bodies, and platform experts for a day of panel discussions, keynote sessions, and an awards ceremony

In a recent episode of Spotlight by BuzzInContent, Bhomrah delved into her content creation journey, touching upon cherished memories, her approach of prioritising authenticity over mere brand quantity in collaborations, and a plethora of other insightful revelations

The campaign aims to enhance the sales of partner restaurants in targeted cities through creator-generated content, while also promoting Swiggy's new feature that showcases short food review videos to drive more sales

A recent parody video created by Pocket Aces' FilterCopy for Shaadi.com has imitated the drama that played out on television news channels including Republic Bharat during the recent Biparjoy cyclone

The scope of work includes content marketing strategy, production and execution of the brand's content marketing-led campaigns

J Venkat, Co-Founder, Woovly, writes that leveraging the power of social media, connecting with local influencers, creating value-added content and embracing regional languages can unlock the vast potential of social commerce in rural India

Recently, Coca-Cola's Thums Up partnered with Disney+ Hotstar to launch ‘Thums Up Toofani Biryani Hunt', showcasing the combination of Thums Up and Biryani in six different episodes at six different popular Biryani spots in the country

The music IP is created by Viacom18's branded content team along with Wavemaker

The app will enable commerce, brand collaboration, upskilling and peer-to-peer networking

In this role, she will be leading the creative and editorial strategy for the Branded Content and Solutions vertical at ZMCL, which broadly includes content planning and development, project conceptualisation and production, revenue enablement and end-to-end implementation

Shah was earlier the EVP and Head of Prodigious India and Content Factory India

The special episode titled ‘Haar ka Vaar' is scheduled to air on July 22, 2023, Saturday at 7 pm on MTV and right after on JioCinema

The agency has set up a separate wing to create e-content in a variety of formats ranging from videos and multimedia presentations to interactive e-learning modules and webinars

Available on the PayNearby app, the platform has already registered ~150,000+ total events within days of its launch, said the company

The hunt, hosted on Moj, invites participants to choose a tribe and showcase their artistic expression by using a specially curated interactive Nivea brand filter