As part of the collaborations, the brand is seen challenging food and entertainment influencers to spot the Tic Tac Seeds pack in the trending infinity zoom videos

The event, with entry by invitation only, will see a convergence of 50+ key influencers, 40+ brands, regulatory bodies, and platform experts for a day of panel discussions, keynote sessions, and an awards ceremony

The campaign aims to enhance the sales of partner restaurants in targeted cities through creator-generated content, while also promoting Swiggy's new feature that showcases short food review videos to drive more sales

OML selected influencers across content genres, who created content around Pani Puri's relevance in their local culture to encourage their followers and show support by playing the Pani Puri Doodle Game

The vertical will assist brands to scale up their business with authentic creator-led content and optimise 20%-50% of their influencer marketing spending, said the company

Priced at Rs 9,999 per month, Zefmo One has functionalities such as advanced influencer search, allowing marketers to narrow down their search using various criteria like location, age, follower count, niche, engagement rate, etc

Joshi will spearhead all creative, strategy, and content endeavours at Boomlet. Moreover, he will lead Boomlet's upcoming creative vertical called BCreates

As a part of this initiative, cricketer Rishabh Pant and actor Mahima Chaudhry took the lead and updated their social media handles with a #SecondBirthDate as a tribute to the doctors who have saved their lives

The influencers will be paid up to Rs 5 lakh per month depending on a variety of parameters, including the number of followers they have and the material they post

The statement from SEBI chairperson Madhabi Puri Buch comes on the heels of the Income Tax department reportedly sending notices to top 35 social media influencers for not paying taxes worth crores of rupees

The videos highlight how influencers like Zakir Khan, Ranveer Allahbadia, Suhani Shah and Varun Thakur came on board as investors in Deciml, even though they were approached to simply promote the product

The company will leverage its experience to represent Sarah Todd and Trinetra, amongst others

The company's plan revolves around adding value to influencer marketing across three major regions i.e. South Asia, Southeast Asia, and the Middle East

As per the report, with an estimated 3.5 to 4 million influencers (accounts>10K followers) to choose from, brands need a robust solution to discover and engage with the right influencers and overcome existing challenges in the market

The talent management agency will manage and represent Kohli in all his brand partnerships and influencer activities

Social media gaming led creators like ‘Assassins Army', ‘PVS Gaming', ‘X Mania' are on the list and in food space the ‘Grandpa Kitchen' will be associated with Animeta

The agency partnered with MARS Petcare for #PedigreeCleanBowlChallenge and #6WeeksChallenge

The report has been created in collaboration with Recogn - dentsu India's research division, Boomlet Group and Digital Behaviour Initiative at IIT Delhi