The 2020 Content Strategy Report states that content should be part of the culture, can drive behavioural changes and be contextual

The journey of three Porsche owners is captured through individual video episodes, each discussing personal beliefs, values and the chosen path in life

The asset development studio already has a roster of projects in the pipeline, some for Tilt's existing clients and some new clients exclusively on board

Most recently, on Raksha Bandhan, for its sweets range, Mother Dairy associated with actor and social media influencer Jannat Zubair. In the video, Jannat and her brother Ayaan played the ‘Balloon Laughter Challenge', adhering to the brand positioning of #RishtonKaSwadBadhaye

POPxo founder Priyanka Gill joins MyGlamm as Co-Founder. Together, MyGlamm and POPxo aim at an annual revenue of Rs 400 crore by December 2021

The content marketing activity fetched earned media worth Rs 4.2 million, and a 225% growth in engagement across platforms

The challenge, offering exciting rewards worth Rs 1,500,000, has amassed over 5,000 registrations so far

Bolo Indya aims to empower content creators by enhancing personalisation and recommendation engine, develop language evangelists and strengthen the team

The Hyperlocal Content Distribution Network gets a new Business Head, a Growth Head, a Brand Head, a Head – App Partnerships and a Network Rollout Head

Nykaa TV (the video platform for Nykaa) recently grew its YouTube subscriber base to 1 million subscribers

The song will be supported by a UGC campaign #TuMeraNo.1yaar to share virtual hugs with each other that aimed to clock over half-a-million hugs leading up to Friendship Day on August 2

Within 48 hours, the videos garnered an engagement of more than 2.7 million on social media

The song is built on an insight that 87% consumers are missing their friends immensely while at home

Olay collaborated with Kusha Kapila, Dolly Singh and Srishti Dixit, where the trio created humorous snackable content and integrated the brand in it without disrupting the video consumption experience

Whisper has collaborated with several female influencers to talk about their stories how they move ahead in life, do things of passion, follow dreams, live regular lives even during periods. The brand will feature one story every Sunday on its social media handles

The live-stream event marked the five-year extension of Kia's Global Brand Ambassador partnership with Nadal

It has also announced the launch of an OTT platform, Stage, which will produce original content in local dialects such as Haryanvi, Rajasthani, Bundelkhandi, Bhojpuri through art forms such as comedy, folk, poetry, storytelling and motivational content

Asif Upadhye, Director at SPRD, writes how like everything else, there is also a dark side to influencer marketing that brands need to watch out for