BuzzInContent.com caught up with Krishnan, Publicis Groupe's newly appointed Managing Director and Head, Publicis Content, to talk about his views on the branded content space shaping up in India, including the Metaverse, and the challenges associated with influencer marketing
By Akansha SrivastavaSingh, COO and Co-Founder, also pointed out that even though One Digital has existed for a decade, he feels that they are still getting started and the goal is to stay true to their ever-growing vision to become what they aspire to become
By Shreya NegiMehta spoke to BuzzInContent.com about Mindshare's focus on the content front, and the growth of branded content in India
By Akansha SrivastavaIn an interaction with BuzzInContent.com, Antil Yadav, Content Creator at Urban Company's YouTube Channel- Urban Guide, and a social media influencer himself, talks about the branded content space today
By Nisha QureshiSharing content marketing trends for the next year, Bali, National Head of Client Partnerships and Business Head, North- Zoo Media, discusses how brands will be a lot more strategic with their spends on content. Performance-based content will be the direction in which branded content will continue to move, she says
By Akanksha NagarSharing how the agency plans to grow its client base by at least by 50% in 2022, Upadhye, Director at SPRD, discusses why content marketing could be a one-stop solution for brands in this year. He says investing in content agencies that exclusively cater to branded content will help amplify a brand's visibility
By Akanksha NagarNagarajan, Chief Content Officer – Wavemaker India, discusses how the creator economy will continue to be the focus of content marketing next year. He foresees influencer marketing aka advocacy to become even more data-driven and shares why this has been the greatest year ever for content at Wavemaker India
By Akanksha NagarThe group is also looking at closing out acquisitions in the beauty and personal care space covering all categories, says Darpan Sanghvi, Group Founder and CEO, Good Glamm Group. BuzzInContent.com catches up with both Sanghvi and Malini Agarwal, Founder, MissMalini, to understand what new and better offerings this acquisition will bring on the table and to discuss the future of content-to-commerce
By Akanksha NagarIn an interaction with BuzzInContent.com, Shailja Saraswati, Chief Content Officer, Omnicom Media Group, India, talks about how marketers should focus on a blend of great storytelling with an emotional connection
By Akanksha NagarBuzzInContent caught up with Sivan, Head of Marketing, Cargill Foods, to talk about Gemini Oil's focus and efforts on the content marketing front
By Akansha SrivastavaSubramanian, Head of Brand and Communication, CoinDCX, talks in detail about the brand's focus on content marketing and how it is using a new-age content strategy to educate and engage with consumers
By Akansha SrivastavaIn a free-flowing interview, Vishwanath Shetty, VP, Sales and Brand Solutions, Pocket Aces, talks about the need for a third-party uniform body in the content space, how he handles difficult situations with clients and the traits of a good branded content solution salesperson
By Akansha SrivastavaIn an interview with BuzzInContent.com, the Vice-President and Head - New Business at MX Player, talks about how OTT platforms are a better bet for brands for their content needs
By Akansha SrivastavaIn an interview with BuzzInContent, Kumar, Director at The Story Lab, the branded content division of Dentsu, talks about the division's growth plans, creator-agency-brand relationships, and his views on the content marketing space shaping up in India
By Akansha SrivastavaClarifying all doubts put forth by BuzzInContent.com on behalf of influencers, agencies and brands, Manisha Kapoor, Secretary-General, Advertising Council of India, says if one has a certain audience, it is in the best interest for all to not shy away from the responsibility of making the influencer marketing ecosystem a safe place
By Akanksha NagarIn a freewheeling chat with BuzzInContent, Murthy, Head of Marketing and Digital Communications talks about the art of finding a balance in partnerships between brands and publishers, leading to effective branded content campaigns
By BuzzInContent BureauIn an interview with BuzzInContent, Kumaran, Country Head, Product, Marketing and Thwink Big, Big FM, talks about how brands can create differentiated content on similar consumer insights. He also shared his viewpoints on the rise of audio content and how Big FM provides better content solutions than its competitors
By Akansha SrivastavaIn a joint interview with BuzzInContent.com Aalok Bhan, Director and Chief Marketing Officer and Rahul Talwar, Marketing Head, explain how content marketing initiatives helped the life insurance brand move ahead during and after lockdown. They talk about the brand's overall content strategy and future plans
By Shradha Mishra