The hunt, hosted on Moj, invites participants to choose a tribe and showcase their artistic expression by using a specially curated interactive Nivea brand filter

Out of the 9.22 lakh creators currently, 53% fall under the category of nano creators, 36% under micro, 10% macro and 0.8% mega content creators

The "Investor Hit Mein Jaari" campaign features a video wherein a frustrated investor candidly vents his challenges and struggles in the stock market

The next-gen social commerce playbook developed by Havas Media Network in partnership with Snap Inc. unveils having a virtual try-on feature as key for brands to drive conversion, especially in India

The brand created content in a vox pop format, memes, and short-form chat series to highlight the core proposition of Tata Play Binge – ease in the process of content discovery, reduce the hassle of multiple subscriptions, and availability of 25+ apps under one unified platform

The decision to collaborate with Saregama was driven by the good response received for the first album with Padamjeet for 8 PM Premium Black Music CDs and the World Cup Anthem

Aditi Chauhan and Abhishek Batra have won amongst the pool of 22 cricketers

This partnership aims to enhance Shipyaari's organic search results through strategic SEO and content marketing services

The four episodes with Licious, Eruditis, Shiprocket and Pepperfry offer personal experiences, valuable lessons, and insights into the dynamic startup ecosystem

As part of the partnership, people can now watch content creators' content on silver screens through the Bolt+ smart TV app

OML selected influencers across content genres, who created content around Pani Puri's relevance in their local culture to encourage their followers and show support by playing the Pani Puri Doodle Game

The brand has collaborated with Srushti Tawade, a rapper-writer and Niharika NM, a global creator with impeccable comic timing to bring this concept to life

The show features restaurateurs as interviewees and has been recorded at the Zomato Headquarters

The vertical will assist brands to scale up their business with authentic creator-led content and optimise 20%-50% of their influencer marketing spending, said the company

While advertising is still off limits on Meta's similitude to Twitter, the text-based conversation app- Threads, marketers may soon be able to engage in paid promotions on the app and gain the first-mover advantage

Priced at Rs 9,999 per month, Zefmo One has functionalities such as advanced influencer search, allowing marketers to narrow down their search using various criteria like location, age, follower count, niche, engagement rate, etc

Hoopr will integrate its music library into Illusto's platform, providing thousands of tracks and sound effects to Illusto's customers

The talent management agency has onboarded eight regional language celebrities: Athulyaa, Varsha Bollamma, Kiki Vijay, Sathish, Srushti Dange, Sruthi Hariharan, Akshara Gowda and Mirnaa