In an estimated media value of Rs 25-30 lakh, the brand garnered a reach of more than 26.5 million

In a chat with BuzzInContent, Sharma, Chief Marketing Officer at NoFiltr, an influencer incubator company, talks about the nuances of the change in YouTube's recent policy update around ‘kids-friendly content'

The campaign is executed in partnership with Plan International, a global non-profit organisation, which is leading the movement to campaign for the rights of young women and girls, to take their fight against gender inequality a step further

Vishal Gupta, CEO and Co-Founder, momspresso.com lists some blunders that can be counterproductive to your goals

SBI Life Insurance, under its digital property ‘Real Life Real Stories', showcases selfless acts of unsung heroes and their empowering journeys to encourage others to bring about a change in the society

This series has been conceptualised by the PUBG Mobile India team while Saatchi & Saatchi Propagate in collaboration with Content Factory is handling the plots, storyline and production

The brand has been doing several content initiatives to promote the campaign. The brand collaborated with Grazia India to launch the influencer marketing initiative to amplify the campaign further

In its soft launch, Gaana has partnered with labels and artists to feature engaging stories to promote newly launched songs and artist stories

The objective behind the initiative is to be identified as a brand that cares for its customers by going an extra mile to address their worries

As part of the campaign, the brand is crowdsourcing ideas from consumers to suggest the ingredients of the brand's upcoming Dairy Milk limited-edition chocolate. To amplify the campaign, the brand collaborated with LBB to execute an event and also partnered with leading food influencers to promote it

The web series co-conceptualised and executed by GenY Medium, focuses on the role of Indian woman in society and her desire to provide nutritious food to herself and family

TVF's branded content Kota Factory for Unacademy has topped the list. The other web series that found place in IMDb's top 10 list include Tripling done for Drivezy, Humorously Yours and Flames

Khanna will be seen sharing quick Christmas recipes on Tata Sky's social media pages today at 4pm

The musical is conceptualised and executed by Mindshare Content Plus and distributed by Sony Music

Shyamali Basu, Senior Vice President & Head - Products & Marketing, HDFC Asset Management, believes that the experience is an integral part of the process which impacts your user's behaviour and ultimately your content's performance

To engage with the consumers, the online gaming brand brought on board influencers to promote the #PokerFaceChallenge where the participants have to make a video eating a scoop of ice cream while making a poker face for at least ten seconds

One creator, each from 12 states, will be pitted against each other to win the coveted title for the state they represent. The four-episode show beginning January 2020 will be hosted by the comedian Paritosh Tripathi

In a most recent case, Nykaa took to influencer marketing to create buzz around the launch of its latest product Clay it Cool mask. The brand collaborated with influencers with a following less than five lakh and was able to garner a reach of more than three million in days from a media value pegged between Rs 5-7 lakh