In one of the sessions ‘Advocacy- Zero moment of truth' at the content event, Nagarajan, the Chief Content Officer at Wavemaker, chats with Kazi, APAC lead, INCA and Chitgopekar, Founding Partner and Co-CEO, Kwan Entertainment, around topics like measurement, intuition versus data in influencer marketing

Prashanth Challapalli, former COO, Leo Burnett Orchard and The Content Factory, content division of the Publicis Groupe, lists a few important points one must addresses when it comes to digital content marketing

The brand has created a rap video which influencers will take it forward and create their own versions on platforms such as TikTok, Instagram and Facebook

Instoried's tool helps brands emotionally target customers by identifying the emotional quotient and giving tailor-made recommendations, thereby boosting engagement and increasing content productivity

The campaign champions real-life moments of everyday heroes where optimism, expressed through a smile, helps one face challenging situations to come out stronger

The series tracks the fitness journeys of some of the country's fittest CXOs as they shed light on how running affects their businesses

The digital campaign conceptualised in-house will be hosted on the microsite (https://whatthefalooda.swiggy.com/), from where consumers can download a special plugin that automatically detects profanity in the text while nudging users to reconsider their choice of words and replace them with words related to different types of food like biryani, idli, falooda, etc

Brands need to rethink their social strategy and evaluate how it is adding to their business goals instead of a siloed channel-approach, writes Nishith Srivastava, National Head of Strategy, Indigo Consulting

The fast-growing films productions house in Mumbai is also building its capabilities in digital marketing and content distribution

Gautam Madhavan, Founder and CEO at Mad Influence, gives a rundown guide for brands of top and trending TikTok marketing strategies dominating the cyber space

The campaign has been conceptualised by Dhara and is being executed in coordination with Mixed Route Juice

The anthem has been launched to build excitement for the next races among its audience and strengthen its fan base

The housemates were divided into teams for the ‘Kurkure Vigyapan Mein Chatpatapan' Task, wherein they were asked to try their hands at creating their own Kurkure advertisements while bringing alive the brand's positioning, ‘Khayaal Toh Chatpata Hai'

This association is part of the council's strategy to reach out to 100 million consumers digitally to generate more business, which will lead to more employment

A scan of the Milkybar pack leads to different stories on sharing, helping, learning, playing out more, planting more trees and recycling come alive in the form of promises. Every pack features a link redirecting consumers to a website that plays 3D augmented reality videos that capture stories on all six promises

The brand is generating user-generated content as part of the campaign, which is amplified by celebrities such as Anil Kapoor and Mary Kom. For every plank, the company will contribute monetarily towards the training and development of India's emerging sports stars

The aim of the web series is to educate homeowners about the major problems they face while working with unorganised players for their home interior requirements

The brand has launched the campaign with South Korean girls' band Blackpink. Samsung is inviting consumers to showcase their talent by dancing on the song on TikTok. To amplify the user-generated content-led campaign, the brand collaborated with TikTok influencers