At a time when influencer marketing is booming, industry experts discuss how brands need to relook at their influencer strategies

The brand and Bobble AI's collaboration is facilitated by Mindshare. As part of the brand integration, the auto-suggest feature found in Bobble AI's keyboards pushes the brand's positioning of #StopTheBeautyTest and gives users the option to refrain from using words and comments that might negatively impact a woman's self-esteem

The brand has launched a user-generated content-led campaign #TruckSloganPlease across the Facebook and Instagram pages of ‘Bail Kolhu', in an effort to attract customers and connect people with the brand

The campaign reiterates the company's pledge to remove permanent mono-cartons from its packaging by June 2023

Shah was previously associated with Fork Media as the Regional Head (West) - Sales. Before this, Thapar was the Head, Video Business (International Sport) at Sportskeeda

The creators will be assisted with creative production, post-production, podcast operations, and promotions of the podcasts

In her current role, Sharda will be leading content operations and strategy for Arré Voice

The Mumbai-based content platform will function under Good Media Co-led by Priyanka Gill, Co-founder of Good Glamm Group and CEO of Good Media Co.

The campaign that is garnering a lot of views and digital attention started with a shocking incident where Alpino's Co-founder was seen tied to a chair beside The Great Khali, saying, “Sir, peanut samajh ke phod mat dena.”

Wingreens World has a coming together of new age F&B brands like- Wingreens Farms, Raw Pressery, Postcard and Monsoon Harvest

The anthem was launched at the biking festival – India Bike Week

The event will be held in collaboration with Believe Entertainment

The event shared a sneak peek into Myntra's upcoming fashion extravaganza, EORS-17

The movie depicts the story of an adventurous boy in a small town who explores a prodigious book of his grandmother

After spearheading a series of influencer marketing programs for the company, Sharma will now take over as the Business Director for the company's Brand Advocacy vertical

According to the report, short-form video is by far and away the most adopted “new” trend by brands and is already a part of most of the brands' 2022 IM Strategy. The report also states that Livestream has leapfrogged other trends like audio and social commerce

Johnson brings over a decade of experience to the definition and implementation of Kulfi Collective's strategic vision

Having the privilege of working with leading brands and a range of creators, Shlok - Tech Burner, shared a few points in GroupM INCA's latest influencer marketing report that can help content creators become top-class influencers