Speaking at a FICCI Frames 2023 session, industry leaders emphasised that in order to understand the influencer marketing ecosystem better one should tie up with aggregators and harness their power of bringing credible influencers on board

The platform has introduced three new features - FirstStory, Ads in Spotlight and Snap Star Collab Studio

Speaking at FICCI Frames 2023, top influencers shared what is key to staying relevant in the everyday evolving world of social media. Coming to branded content, they said what's important for brands to understand is that the creators know their audience best

As per Chatterjee, Director, India, YouTube, there has been an explosion of hyperlocal communities and new content genres because everyone is a creator today and as a result, the video sharing platform aims to take those niches mainstream

As Reels continue to grow on Facebook, the platform said it is making them easier for users to discover them across the app, including updates to how they're surfaced in Facebook Watch

The business entity will offer functional solutions across verticals - including content distribution, influencer outreach, and crisis management

Under the new update, the photo and video sharing platform has also allowed advertisers to amplify content from the partner's handle in order to scale their collaborations

Prior to joining Mad Influence, Bose held senior content roles at companies like Dentsu, McCann Worldgroup, Innocean Worldwide, Fever FM and Radio Mirchi

Composed by James Vasanthan, the album has five songs focusing on good hygiene practises and will be available to Spotify users across the globe

The initiative was launched by Union Minister for Jal Shakti Gajendra Singh Shekhawat and received 100+ million views on Instagram, as per the agency

It can be challenging to work around a script which the brand provides but creators too should give the due importance to the brand's portrayal in the final content piece, said Chanchlani in the fourth episode of BuzzInContent.com's ‘Spotlight'

The report further stated that digital is more effective when content is customised for the environment. Integrated campaigns with customised creative records 67% impact

The campaign films feature rising cricketer Yashaswi Jaiswal, Indian international cricketer T Natarajan, and female bouncer Mehrunissa Shaukat Ali

Prior to joining Viral Pitch, Sharma was handling agency business at Momspresso. Apart from that, he has held leadership positions at several advertising firms

The fragrance brand aims to empower passionate individuals with the power to dream big and bold

Himani Agrawal, SVP - Product & Analytics- Hypothesis, the influencer marketing tech platform funded by OML, shares that when choosing between Reels and Shorts, it's necessary to consider the TG, budget, and marketing goals. Ultimately, the platform you choose must align with the business objectives, ensuring maximum ROI and also brand awareness

The Finance Ministry is working with MeitY and RBI to clamp down on ponzi apps to prevent them from taking away the hard-earned money of gullible investors, the Union Finance Minister said

The music video is a homage to the Punjabis, who pride themselves on their courage and personify the essence of ‘fear itself should fear the courageous'