PHD Media and OMG Content create a bespoke experiential campaign spread across 5 Indian states

In episode 7 of BuzzInContent's monthly chat show Content Conversations, Siddhant Mazumdar, Head of Mediabrands Content Studio of IPG, Manika Sharma, Head of Marketing of Firefox Bikes, Rajagopal Menon, Vice-President, Marketing of WazirX and Hansveen Kaur, Business Head of Momspresso talked about how brands can ace community building through content marketing

Taaran Chanana, Managing Director and Co-Founder of MemeChat App, writes why meme marketing is an important marketing tool and brands can't miss deploying it, especially during the IPL season

The new features will enable marketers to exercise community-building through long-form content, achieve greater reach with Live Events, and optimise how they measure against their brand-building goals

The platform has been built to work with influencers both directly, or via their managers and talent agencies

This campaign brings to light the discomfort fathers feel in talking about menstrual periods with their daughters — even though it is one of the most critical conversations of her growing-up years

The campaign idea behind the series weaves a narrative with fbb's new festive collection and the emotional connect of two young adults from two different cities falling in love, for seamless brand integration

Gokul was previously Regional Sales Head (West) at Cricbuzz, where he was responsible for revenue generation

The Mankind Pharma's oral contraceptive brand brought on board Marathi actress Sonalee Kulkarni to spread the message that everyone has a right to choose when to start a family

#SoundsofSociety is a platform for musicians to showcase their grassroots approach to making music, in a collaborative format

Sony Music UK artists Disciples and Pip Millett perform their latest tracks at Jaguar Land Rover's Gaydon Product Creation Centre in facilities normally used for designing and developing vehicles

The anthem launched earlier this month on World Suicide Prevention Day has reached over 16 million people in just two weeks

The platform leverages audio, video, gamification, e-rewards, and data analytics to enable brands/marketers to engage with a diverse influencer community in rural and urban India

Ambika Sharma, Founder and MD, Pulp Strategy, writes that if your Instagram effort is not paying off, then blaming the complex algorithm for leaving your brand out is counterproductive. She suggests some tips that can help brands with their content marketing strategy on Instagram

The digital campaign aims to free Ayurveda of its complexities and enable millenials to make it a part of their everyday life, and live a holistic lifestyle

The film was launched on the occasion of International Organic Day on September 22

Sayani Gupta, Bani J, Kaneez Surka, Ayush Mehra, Yashaswini and Anwesh Sahoo will facilitate unfiltered, meaningful conversations around dating truths in India

HT Brand Studio created a short web series ‘Friday Finance' for the brand. The series revolves around three old-time friends who catch up every Friday and talk about jobs, relationships, future plans, and, most importantly, finances