Recently, Coca-Cola's Thums Up partnered with Disney+ Hotstar to launch ‘Thums Up Toofani Biryani Hunt', showcasing the combination of Thums Up and Biryani in six different episodes at six different popular Biryani spots in the country

Reddy, Founder and CEO of PAD Group, talks about the latest venture ‘Hotcult' in branded content space

Until Threads garners a massive user base, it will not open the platform for ads but will soon elaborate on its branded content offerings

While the impact of social media influencers on politics can vary depending on factors such as their reach, credibility, and the nature of their content, their ethics and transparency of influencers' political activities are also subjected to debate, as their motivations and potential conflicts of interest may come into question

In an interaction with BuzzInContent.com, Bhatia, Chief Executive Officer, The Good Creator Co, spoke about how the company helps micro and nano content creators in branded deals

With the commencement of the Pride month and multiple brands leveraging creators from the LGBTQIA+ community for their ad campaigns, BuzzInContent.com digs deep into what's in store for these brand-influencer deals and whether they are impacted by influencers' gender

On the sidelines of the Goafest 2023, BuzzInContent.com caught up with Singh, Country Manager (India and MENA region), AnyMind Group, to delve deeper into the prevalent and emerging trends in the influencer marketing space, the rationale behind long-term and short-term brand-influencer deals, and more

The company creates content that encourages organic spread through audience advocacy, employing engagement tools and carefully considering the target audience, emotional impact, and shareability, according to Shreya Agarwal, Head of FilterCopy, Pocket Aces

Since digital avatars and virtual reality play an important role in the lives of Myntra's target audience- the GenZs, the e-commerce platform has gone ahead to bet big on its efforts around Generative AI and Virtual reality by launching its own virtual fashion influencer- Maya, Fashion GPT, My Stylist and more as per Myntra's CMO Balasubramanian

Voxxy Media's Kulbir Sachdev stated that this gap has reduced in recent years. While it was almost 50% between 2017-2019, it dropped during the peak pandemic phase to 20% and again increased post-pandemic. Tarun Katial, Founder and CEO of coto, believes that this problem is rooted in the patriarchy over the years and his company can help solve it

Upputuru, Founder and CCO, The Titus Upputuru Company, was behind DS Group's film for Catch spices, titled, “Kyunki Khana Sirf Khana Nahi Hota”. He spoke to BuzzInContent.com on his journey from a writer and creative director to a filmmaker, and how writing and film making - when combined - emerge to be more powerful

Honasa Consumer had the highest number (15) of non-compliant influencers, followed by Nykaa (11) and Apple (10)

Along with building a large pool of female content creators, the association will also address the challenges that women creators face in today's global influencer landscape, such as burnout, lack of shared value creation, slow growth and struggle to get noticed or engagement on their profiles


Speaking to BuzzInContent.com, various professionals from the booming podcasting space emphasised that more and more brands are increasingly upping their spends on the audio medium for branded content owing to the high levels of engagement, recall and spurting audience interest

Investors should conduct background research on the influencers, have a clear objective and should avoid unrealistic promises in order to ensure that they are receiving reliable and unbiased financial advice, the financial influencers themselves stated

In an interaction with BuzzInContent.com, Kalyanaraman, VP- Brand Operations, P&G India, stated that aligning with the company's endeavour to be a ‘Force For Growth' and a ‘Force For Good' in the communities that they serve and to touch and improve people's lives, P&G had launched P&G Shiksha, a CSR program, in 2005 with the vision of providing means to education for underprivileged children in the country

BuzzInContent.com explores why silly dance videos and challenges are on the rise, what is fuelling the growth of cringe content and the impact of such brand collaborations

We have read several stories about utilising social listening to create successful UGC and influencer marketing strategies. In this story, we'll discuss the reverse phenomenon – utilising content creators' content and UGC for social listening and forming a holistic content strategy for the future