The report released by Mindshare and Vidooly studies the impact of Covid-19 on content consumption trends in YouTube, Facebook and Instagram in Q1'2020
By BuzzInContent Bureau | April 22, 2020The service offers short-format content, movies, TV shows and short films across genres in more than 15 languages such as Hindi, English, Bhojpuri, Punjabi, Telugu, Tamil, Kannada, Malayalam, Bengali, Gujarati
By BuzzInContent Bureau | April 22, 2020Maggi will bring forth the most popular recipes from across the country, under three areas of ‘made easy', ‘made with a twist' and ‘made healthier'
By BuzzInContent Bureau | April 22, 2020Approved podcasters can directly list audio shows to the JioSaavn platform, gaining access to more than 100 million engaged users
By BuzzInContent Bureau | April 22, 2020With a surge in online searches for ‘DIY haircuts', BBlunt introduces a challenge to grow your hair, roping in experts to share hacks and tips to maintain the look. The campaign is executed by the brand's digital agency Schbang
By BuzzInContent Bureau | April 20, 2020The five-episode series from April 10-14 saw Chef Amrita Raichand interacting live with homemakers, professional culinary experts and even young students over delicious home-made food recipes, culinary hacks using food leftovers and thrifty cooking methods
By BuzzInContent Bureau | April 20, 2020Tiger Shroff posted his fitness and exercise video on Instagram and asked his followers to share their fitness plan on social media, tagging Asics and #StayFitStayStrong. The brand garnered more than 28 million views and massive UGC as part of the campaign
By BuzzInContent Bureau | April 20, 2020Conceptualised and executed by 22feet Tribal Worldwide, the workout videos are a mix of core strengthening, HIIT, pilates, yoga and stretching
By BuzzInContent Bureau | April 17, 2020Myntra has partnered with over 350 influencers and brands to deliver over 2,500 content pieces and will add 50 new pieces of content every day. Everything is shoppable on the feed and Myntra Studio will seamlessly close the loop, from inspiration to commerce
By BuzzInContent Bureau | April 17, 2020The series aims to make viewers recognise many deep-rooted beliefs and biases one may suffer from while taking a decision of any kind—be it shopping choices, complex relationship issues or investment decisions
By BuzzInContent Bureau | April 15, 2020The anthem is conceptualised by Big Bang Music and Kwan along with upGrad to drive the productive habit of learning from home during the quarantine
By BuzzInContent Bureau | April 14, 2020Not a very avid user of influencer marketing, Vedantu collaborated with celebrity influencers to promote the initiative of free access to the platform during the lockdown caused by the coronavirus pandemic
By BuzzInContent Bureau | April 13, 2020The brand links the video with the brand message of #SavourThePause when everyone's life has been paused during the unprecedented times like these
By BuzzInContent Bureau | April 11, 2020ASMR stands for ‘Autonomous Sensory Meridian Response'. It is the term for the strange, tingly sensation people get when they watch stimulating videos that could help them relax and can even cause them to fall asleep
By BuzzInContent Bureau | April 11, 2020The branded content initiative of the alcobev brand endorses indigenous music and promotes home-grown artists and acoustics
By BuzzInContent Bureau | April 11, 2020The brand gets fitness experts for conducting live health sessions on its social media pages to help consumers stay fit while being at home and maintain their physical and mental well-being during COVID-19 lockdown period
By BuzzInContent Bureau | April 11, 2020The campaign was launched digitally by Chef Ranveer along with his son through a live session titled #KidsKitchenWithRanveerBrar on user-generated content platform Momspresso Hindi's Facebook page
By BuzzInContent Bureau | April 09, 2020Dharika Merchant, Chief Operating Officer, WORD, writes how leveraging the power of trusted influencers is one of the most ideal ways to strategically stay relevant in the market because they have the goodwill that can create an impact
By BuzzInContent Bureau | April 08, 2020