Vishesh Sharma, CMO, Ashika Group, writes that understanding how the media channels operate and what type of audience they primarily cater to is one of the first steps to developing a working tonality for the brand

The music album, 'Let's Talk About It', is launched under the thought leadership of Reckitt and Plan India in collaboration with Department of Education, Government of Manipur

Directed by Sumit Kumar and written by Shivam Sharma, ‘Match Date With Dad' captures the essence of a son's bond with his father

Prerna Goel, Co-Founder and CMO at WhizCo- an influencer marketing and creator management agency, writes about the best social commerce practices that should be adopted by brands

Popularly known as Magsplay, Gupta in her new role will be responsible for creating business and marketing strategies, building teams, and bridging the gaps between creators, brands, and the agency

The campaign aims to break the taboo around sex and usage of condoms

This enables MerchGarage's onboarded creators, which includes celebrities and artists, to integrate their merchandise and enable social commerce on their YouTube channels

The e-commerce platform has roped in celebrities as well as influencers to promote its upcoming ‘End of Reason sale' (EORS)

The brand is asking men to go beyond monosyllabic answers or ceremonial gifts, and give fathers a true, pure and honest hug this Father's Day

The Chingari creators created videos for the show and gave a shout out to their favourite characters from ‘Escaype Live', giving their fans a glimpse into the show

Myntra has witnessed a 5X increase in traffic and 20X increase in demand through M-Live since its inception

‘Home Shanti' is the story of Dehradun-based Joshi family's home building journey

As part of brand integration in the series, each story showcases army heroes cracking various defense entrance exams like National Defense Academy (NDA), and Services Selection Board (SSB), with the training and mentorship that Unacademy provides through its educators on board

As a part of the programme, 60 Icons of Bharat will showcase their stories. Each episode will celebrate five icons and their story, of whom one will be felicitated as the ‘Shreshtha Icon of Bharat'. And of the ‘Shreshtha Icons', one will be felicitated as the ‘Sarvashreshtha Icon of Bharat' in the show finale

The brand used AI and ML to make personalised advertisements for all retailers, channel partners and mechanics

With these unique partnerships, the brand aims to create awareness about the place of self-care in the day-to-day routines of women

This collaboration takes the ‘traditional meets new-age media' to another level, and creates a harmony between both the digital and television audiences, unlocking a new media landscape

The association was brought together by Wavemaker South Entertainment Outpost where the team identified the music maestro as the right protagonist for the promotions of Stranger Things for its Tamil and Telugu audience