Through this video campaign, Bharti Axa Life and Ankur Warikoo will engage, spread awareness, and educate consumers on the need, importance, and key factors to keep in mind while selecting life insurance

The campaign has been conceptualised and executed by Flux@TheGlitch

The influencer marketing platform has conceptualised a YouTube campaign for the brand whose primary objective is to ensure brand amplification

The specialised content business unit will not only create original content for various streaming platforms but it will also work with brand partners to create and distribute

The fashion reality show by Flipkart-owned Myntra will stream from November 11 on Myntra Studio via Myntra App and Voot, divided into 45-minute episodes and 8-part series

The video captures the tranquil mountains of Himachal Pradesh, featuring Raman Negi, the lead vocalist and guitarist of leading Indian rock band, The Local Train

The Chhath Puja song is built on the concept of ‘Chhath from Home' keeping in mind the current pandemic situation

The brand has also collaborated with Michelin Star Chef Patron Heston Blumenthal to unveil its limited edition pack – ‘The Secret Recipe Journal”, where the Chef has curated recipes exclusively for Black & White

This season, the influencers will engage the audience through interactive live vlogs, as opposed to only traditional static video diaries with sheer creativity at the forefront. In return, the jury gives ‘likes' to score the influencers that determine their future in the show

With over 70% members from the client-side and ~50% female members, the jury panel represents all the stakeholders

The film centres around the emotions of a mother and her relationship with a dining table that has been there in her family for years

The film is produced by Whiteline Studios and stars Marathi actor Kishor Kadam and Shivaji Satam

Conceptualised by Simple Creative, the film showcases an uplifting story of resilience and opportunities presented by supporting each other and assisting affected traditional businesses during the current global crisis

As part of the campaign, Zee's social content hub has launched two films and a UGC contest

Intel's Gayatri Makhijani, Perfetti's Ritesh Sud, TVF's Pranav Thakker, and Nobel Hygiene's Kartik Johari discuss the challenges faced by brands and publishers while working on branded content and how one can overcome the same

The show will feature stories of top sellers on Flipkart. On the show, the sellers will discuss tips and tricks to become successful sellers on Flipkart and gain meaningful insights into Flipkart's marketplace platform

Through this association, the brand aims to communicate the benefits of using the correct knife while cooking

The series streaming on Telugu OTT platform aha is a remake of the family drama “What The Folks!”