Ranjit Nair, CEO and Founder of Germin8 Solutions, writes that to evaluate content reach and success, one has to define goals, set KPIs for them, and then measure and track the KPI

To promote its latest smartphone Oppo Reno2, Oppo India has partnered with Instagram to launch ‘Challenge Yourself' initiative that dares GenZ and millennials to visually imagine the unthinkable with the Oppo Reno2

The company plans to utilize the proceeds from the investment to strengthen its expertise in content creation

The initiative conceptualised and executed by Carat media urges consumers to support women during their early days of motherhood and builds awareness around products that help mothers during breastfeeding days

Outbrain will provide marketers with solutions to scale their native strategy, programmatically

The initiative is conceptualised and executed by Blink Digital. The brand, with curated educational videos for common diseases, busts healthcare myths and shares the science behind GSK brands. Each film will discuss a medical fact and a relevant GSK product

The case studies will come up for final presentation between September 23 and 27, 2019

The social campaign looks to a crowd-sourced original thoughtful verse on self-discoveries from the audience and fans. The film is shot by the creative team of Word of Mouth Media and co-written by filmmaker and poet Vineet Panchhi with Kapil Sharma, Head of Communications at Ford India

Marathi music composer and singer Avadhoot Gupte has collaborated with the brand for the initiative. People across India have been asked to contribute towards the lyrics of the aarti, which will be composed by the musician this week

The research highlighted insights from reasons for doing social selling, to the source of content, to belief on the system, to choices of learning

Content contributes 2.5% to the GMV (gross merchandise volume) of Nykaa, with the average order value of content consumers being 15% higher than non-consumers

Idea collaborated with popular 21 TikTok content creators such as Awez Darbar, Riyaz, Arishfa, Jannat Zubair and others who kick-started the challenge

On Women's Equality Day, the personal care brand collaborated with Sait to talk about gender equality, which is also a part of the brand's larger on-going campaign #AbSamjhautaNahin

Shiraz Khan, Founder of Spicetree Design Agency, writes about how IoT devices provide content marketers with massive volumes of data that offer multiple benefits

This season's focus is on the beauty of relationships, and how it makes a home what it is. This season, the celebrities come from different parts of the country and different walks of life; and this diversity gets reflected in how they envision and build their home

A full service creative and social media agency taking on international agencies to win clients might sound too far-fetched but this story of a creative startup carving its space among the biggies is actually rolling out. Saurabh Pacheriwal and Anushree Pacheriwal, founders of Gemius, share their journey and growth strategy with BuzzInContent.com

The content initiative is to promote the brand's recent TVC ‘Sabka Time Aa Gaya' for ‘Har Recharge Pe Extra Offer'. One could see TikTok influencers Jannat Zubair, Awez Darbar, Riyaz, Arishfa, Gima, Nagma dancing to the jingle music track

The data-driven and open discovery tool enables brands and their agencies with easy access to search, filter and shortlists influencers for their marketing initiatives