Conceptualised by The Glitch, the initiative was aimed at generating awareness about muscle health among urban consumers who are 30+ in age
By BuzzInContent Bureau | August 02, 2019The new arm will develop a roster of stars to cater to the fast-growing pop culture market and serve the growing need from digital content platforms, brands and live experiences for new-age celebrities and fans who are digital natives
By BuzzInContent Bureau | August 02, 2019The current test rolled out across seven countries will hide ‘like' counts on one's Instagram page. Only the owner of an account, and not followers, can see the total number of likes a post has received
By BuzzInContent Bureau | August 01, 2019Zomato took a stand on Twitter against a consumer who wanted the food delivery app to cancel his order as it was delivered by a non-Hindu. The social media did not take time to notice Zomato's quick response and was all praises for the brand
By BuzzInContent Bureau | August 01, 2019In a bid to raise awareness, ‘Girliyapa Spotlight' will release videos every week to help shed light on social stigmas
By BuzzInContent Bureau | July 31, 2019The company that runs socially distributed channels - FilterCopy (short videos), Gobble (food and lifestyle videos), Dice Media - will utilize the fresh capital to invest in content, technology, and talent
By BuzzInContent Bureau | July 31, 2019The insight of the video revolves around the brand's in-house research that a lot of travellers are in a grey area when it comes to what's okay and what's off-limits to take home from your hotel room
By BuzzInContent Bureau | July 30, 2019The moms registered on the platform can go through available campaigns put forth by brands, participate in the campaigns that they are eligible for, and earn the predetermined amount attached to each campaign. Deliverables will be in the form of surveys, reviews, content creation, events or social media posts
By BuzzInContent Bureau | July 26, 2019We bring to you tools and methods to perform an initial check but even these can have their flipside. Hence, working with a professional can increase your chances of spotting fake influencers
By BuzzInContent Bureau | July 26, 2019With social media posts and influencer engagement, the beauty brand steered the conversation towards anti-ageing
By BuzzInContent Bureau | July 25, 2019Cricketer Yuvraj Singh and dancer Shakti Mohan threw a dance step challenge on the short video content platform and asked the audience to create their own moves. The videos fetched over two million views in three days
By BuzzInContent Bureau | July 23, 2019A campaign created by Interactive Avenues uses social influencers and topical content around ICC World Cup 2019 to promote the brand's new positioning. The brand launched a micro-series named ‘Cricket First with Harsha Bhogle' to leverage conversations around World Cup 2019
By BuzzInContent Bureau | July 22, 2019Ankit Prasad, the brain behind the AI platform, speaks to BuzzInContent about his journey, the vision of Bobble and how stickers and GIFs are the future in communication and content
By BuzzInContent Bureau | July 19, 2019The Socxo platform will help Clarion Technologies channelise their Culture, thereby, develop on Employer Branding on one side and enable Social Selling through the networks of their employees
By BuzzInContent Bureau | July 17, 2019As part of a digital content initiative, the cricketer talks to the MD of the company, Vipul Sabharwal, and cricket presenter, Vikram Sathaye, about his life, journey in cricket and draws similarities between the brand and his life in two video interviews
By BuzzInContent Bureau | July 16, 2019The initiative is launched on the occasion of World Youth Skills Day 2019. The campaign is trending on TikTok with the hashtag #Skills4All campaign and garnered over 3.5 million views on day one itself
By BuzzInContent Bureau | July 15, 2019The social media platform has released a slew of other features, including one that gives creators more choice in their ad placement, the ability to offer supporter-only groups as fan subscriptions and more
By BuzzInContent Bureau | July 11, 2019The online campaign highlights real-life scenarios with people who have been victimised online. Blued has joined hands with Queerythm and Ya.All and launched helpline numbers to report such incidents
By BuzzInContent Bureau | July 11, 2019