J Venkat, Co-Founder, Woovly, writes that leveraging the power of social media, connecting with local influencers, creating value-added content and embracing regional languages can unlock the vast potential of social commerce in rural India

Vaibhav Gupta, Co-Founder and CPO, KlugKlug, writes how the future of influencer marketing in India holds immense potential

Samridh Ahuja (Principal Associate, TM & Copyright) and Riddhima Dixit (Associate, TM & Copyright) at S&A Law Offices, write about the complications influencers can face if they are not careful while dealing with copyright content

Sunder Venketraman, Head of Creator and Content Ecosystem, Josh, shares why it is important to blend content and brand messaging seamlessly to ensure that user experience remains uncompromised

Ishmeet Banga - Director and Head of Influence and Talent business - Voxxy Media, shares the ways in which brands can take the content marketing route to make their name in a cluttered market

Kunal Kishore Sinha, Co-founder and COO, ClanConnect, writes about the ways in which AI is already enhancing the influencer marketing space, and in the coming years it will become an absolute necessity for brands

Himani Agrawal, SVP - Product & Analytics- Hypothesis, the influencer marketing tech platform funded by OML, shares that when choosing between Reels and Shorts, it's necessary to consider the TG, budget, and marketing goals. Ultimately, the platform you choose must align with the business objectives, ensuring maximum ROI and also brand awareness

Abhishek Vyas, Founder and CEO of My Haul Store, shares his insight on the shifts in the influencer marketing sector and the focus on performance marketing by brands

Heta Desai Baandal, Managing Director, Sociomark, shares the benefits of micro influencer marketing for brands and why more and more companies are opting for the same

Couple content creators Pushppal Singh Bhatia and Ravneet Kaur, founders of ‘That Couple Though', write about the role of content creators in the travel sector boom

Ayush Wadhwa, Founder of Owled, digital content creator and podcaster shares cost-effective tips for brands to enhance engagement with consumers

Anushree Jain, Co-founder of SocialTag, shares the key changes which will be seen in the influencer marketing space, including how creators will themselves become brands

Deepak Pareek, Founder of Iceberg Creations and content creator, writes about why it is becoming increasingly important for businesses to focus on putting out the right pieces of content

Payal Sakhuja, Co-Founder and CEO, Ripple Links, writes about how the professionals such as doctors, dermatologists, and more, are helping brands add the much-needed credibility and believability in the brand message, helping build brand value and better recall

Shuchi Sethi, Business Head at AnyTag, writes about how the major achievements the influencer marketing industry has seen in the past year and the learnings from them

Shuchi Sethi, Business Head at AnyTag, shares how brands can embrace transparency in their identity and messaging by collaborating with the right influencers who share similar values

The couple content creators Pushppal Singh Bhatia and Ravneet Kaur are founders of ‘That Couple Though'. In this authored article, they write about things that content creators must keep in mind before considering influencer marketing as the most important source of income

Nitin Gupta, Executive Director, Springfit Mattress, writes about how key opinion leader (KOL) marketing can work wonders for your brand and help you in achieving the desired sales numbers, along with building trust