The goal behind the mandate is to use digital platforms to drive greater engagement with users and create financial awareness at a time when more Indians are investing in financial assets than ever before

Ramya Ramachandran, Founder & CEO, Whoppl, puts down a checklist brands and agencies must follow in order to collaborate with genuine influencers

BharatBox will work towards providing solutions such as television advertisements, influencer-generated social media content, branded content, interactivity and surveys to seek real responses from consumers about new launches via influencers, and e-commerce integrations encouraging direct purchases from audiences

The video created to launch the brand's rakhi label Sneh has been conceptualised in-house

The news platform will create digital-only video content, a TV show, and much more to raise awareness around cryptocurrency

The sessions are hosted by Raj Shrestha Juneja, Poker player, YouTuber and founder of Poker Life India, who will be seen in conversation with international mindset coaches such as Adam Carmichael, Karim Chelli

They launched a video that showcases a light-hearted engagement between friends who choose to create a unique occasion by sending each other a Black & White Hipster hamper with snackable recipes that they put together themselves and an easy-to-mix cocktail kit

The music video that was showcased in the form of illustrations was executed in association with Schbang

The company will focus on representing and working with influencers with a niche to ensure optimum output and returns for both brands and the influencers

Since its inception, GCN has delivered over 6x ROI and over two billion views across 16,000+ pieces of short and long-form content for brands

The campaign features six short trailer films across different genres, with each one taking viewers on a captivating journey across the city

The creators posted videos of their feet rising above ground, giving the look of being swept off their feet. They also asked people to create similar videos. The best entries had a chance to win Mi 11 Lite phones

With this campaign, The Moms Co. aims at creating dialogues with experts in raising awareness about breastfeeding, helping address the concerns that breastfeeding moms have and making their breastfeeding journey easier

The series aims to transform different lives by breaking down the success journey of dedicated and hardworking individuals to inspire long-lasting transformation and self-exploration

The campaign was centred around three key pillars of Enhance, Empower and Evolve devised to facilitate holistic development of bar staff across key locations

The film conceptualised and executed by Coconut Films; a Mumbai-based production house, touches upon various emotions and feelings attached to returning to one's safe haven—home

Bhuptani will be responsible for setting up the communications planning vertical for the agency's key businesses. She will further strengthen the content+ offering by refining and sharpening strategic content communications narratives

The song is written and sung by Padamjeet Sehrawat and the music has been given by Kamal Joshi