Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting to analyse the BuzzInContent Awards 2021 winning content-driven campaigns over the course of the next few weeks. This time around, they have handpicked winning content pieces by Columbia Pacific Communities to analyse them through the lens of culture

In an influencer hunt spearheaded by the face of the brand and actor Taapsee Pannu, the brand concluded the discovery of 75 diverse GenZ content creators

The agency will extend strategic and brand partnerships, content strategy and digital presence for their roster

The campaign video encapsulates the emotional turbulence people have been going through in the past year, in a light hearted manner

With the theme of ‘Meri City Mera Music' it aims to bring back the spotlight on the lost glory of India's diverse folk music

The acquisition is an extension of a successful partnership with Momspresso for content, influencer engagement and commerce

Premiering on December 24th, 2021, the documentary will provide an overview of the textile manufacturer's factory

The brand came up with pick-up lines that people used during the pandemic

Mates now will be integrated within Madison Media and will focus on brand solutions including in-film associations, celebrity associations, and other ancillary services related to entertainment, content and branding

Columbia Pacific Communities latest campaign “Ms Santa” presented Santa as a woman to children thereby inspiring them to believe that children can be whoever they want to be

Bhalla will continue with his contribution to the content industry

The virtual event held between December 14-17 set high benchmarks in the Indian A&M industry with over 500 LIVE concurrent audiences during awards on YouTube alone

The second edition of BuzzInContent Awards, presented by MTV and powered by News Nation, announces 66 winners across 27 categories

Created by Red FM, the song aims to target millennial home seekers in India

Laalit Lobo, VP of Marketing, Bombay Shaving Company, Ashish Bajaj, Head of Marketing, Partnerships and PR, MediBuddy, Deep Bajaj, CEO & Co-Founder, Sirona, Shreyas Shevade, Head of Creative and Content, upGrad, and Sandeep Balan, Partner, Branded Content, Spring Marketing Capital were speaking on day three of BuzzInContent Conversations

As part of the collaboration, the band has also released a new song, ‘Udaan'

The third edition of the #SwitchOff campaign comes with a film that showcases how parents are missing out on being fully present in their children's lives due to more time being spent on mobiles

His primary focus will be on growing To The New's footprint in the Middle East region. He will be accountable for managing the P&L and driving strategic partnerships and customer engagement