In these uncertain times, the brand is focusing on how it's more important for men to become equal partners in household chores. The brand launched a film, which is a throwback of the #ShareTheLoad campaigns, collaborated with influencers, launched social media contests, TikTok challenge and more

Aired powerful content pieces ‘The Choice' and ‘Circumstances' during Oprah Winfrey's town hall show on racial discrimination in the US

With over 1.9 crore downloads and 90 lakh monthly active users on its app, Trell has witnessed a 20x growth within one year

People who missed being with their loved ones or some special moments due to the lockdown shared their disappointment over video calls and this was when actor Ranveer Singh surprised them by joining them on call with #BingoConnecting

McCann won for its campaign ‘Cash is no more king in India' for Mastercard and TOI for the ‘Lost Votes' campaign

The partnership will start with the live broadcast of the finale of the ongoing Red Bull Flick tournament on Loco

The #SwagStepChallenge that aims at encouraging people to use traditional greetings like salaam and namaste has garnered 17 billion views across TikTok and Instagram

The initiative #WeekendLive designed by Frog Ideas brings together leading artists performing from their homes with a Livestream across Facebook for viewers to enjoy

According to Sheeko Pepsi India's Brandscore, the brand collaborated with more than 29 influencers, whose posts reached more than 84 million people, with over 47,000 comments in an estimated media value between Rs 60-70 lakh

Through the stories of four real members, the brand campaign puts focus on how they leveraged the platform's potential to connect with others, to upskill and move ahead in the career

The campaign executed by Mad Influence garnered over five billion views in just three days of execution

In the first part of our series, BuzzInContent.com analysed why live streaming is becoming an integral part of the content strategy of brands during this pandemic. In part-II, brands and agencies discuss what must be followed to maximise ROI on live streaming

To ensure that families can comfortably have this conversation with the girls in the family, Stayfree has tied up with Menstrupedia. The platform talks about what periods are and how to manage them better

In its commitment to support creators on its platform, Instagram has introduced ads in IGTV and said it will support creators' investment in IGTV by sharing advertising revenue with them. It also introduced badges viewers can purchase during a Live video

The campaign has been launched to celebrate the start of train journeys amid Covid-19, highlighting the importance of safety, caution

The brand ties up with influencers who will engage with consumers through ‘DIY Nail Art' techniques. Shoppers Stop will also host a tutorial by brand Sugar on tips and tricks to curate trendy nail art

The brand garnered over 60 million reach in an estimated media value of Rs 40-50 lakh for celebrity influencer association

Composed by Abhishek Arora, sung in the uplifting voices of Nooran Sisters and conceptualised by Ogilvy India, the anthem aims to empower Indians to be prepared for the new order with a blend of safety, style and self-belief