The campaign narrates the message of how ‘kindness resides in all of us, we just have to find it for others'

Vaibhav Odhekar, COO and Co-Founder at POKKT, writes about key challenges the influencer marketing ecosystem face and the solutions

The agency is targeting to manage influencer marketing campaigns worth Rs 500 crore by March 2022

The film stars Kalki Koechlin and is produced by Lightstream, a branded content studio owned by Rainshine Entertainment

#PinkIsTheNewBlack stems from the practice of demonising menstruation in India. The campaign aims to normalise talks around menstruation and promote the usage of the brand

The company's women empowerment initiative SaheliWorld, conceived by art director Sumeet Patil, recognises nine “goddesses” of Maharashtra this Navratri

The brand also launches a special Cookbook featuring 30 sweet and savory recipes for your everyday breakfast

The condom brand wants to give a message to all parents that they should be alert and keep a close check on the content their young ones are consuming online

The Man Who Walked Around the World will premiere globally on Discovery's portfolio of brands and services on November 12

The app brought on board Rohan Joshi, Rahul Subramanian, Sumukhi Suresh, Saloni Gaur, Kaneez Surka and Kenny Sebastian to roast Tanmay Bhat. The creators took jibes at Tanmay while promoting ‘Burnlist' playlists on Spotify through subtle integration in content

While the first is a film featuring athlete Ayesha Billimoria, other films will feature Vedika Agarwal of NGO Yein Udaan; plus size models and influencers Varshita Tharaney and Sakshi Sindhwani, Airbus A320 Pilot Ritu Rathee Taneja and actress Tripti Dimri

The session was designed to stimulate normalising menstrual conversation at home through methods such as celebrating periods, encouraging body positivity, empathising with period pain, and involving other family members in the conversation

The campaign #KhusbhooApnepanKi has garnered more than five lakh impressions, over two lakhs views and an engagement of around 500+people in Delhi, within a week

The concept of the show, which is an interactive version of Bigg Boss, is in line with Flipkart Video's vision of keeping users engaged by offering differentiated, interactive content accompanied with tangible rewards

Through the campaign titled #SuperGenZ, the brand aims to reach over three million consumers

ABP Network's branded content division, ‘ABP Spotlight' has created a number of special integrations for partner brands such as Sunsilk, Honda, Mother Dairy, Dhara, MP Birla Cement among others

OML's content marketing team continues to drive the branded entertainment initiative of Bacardi Breezer, Grey Goose, William Lawson's, Dewar's, Bombay Sapphire, Martini, Martini 0.0 and Patrón across 15 countries

The session shed light on the increased interest among people on improving health and immunity during this pandemic and how sleep, the most natural way for our body to boost immunity, is often left out of this conversation