The app allows a smooth interface to the influencers with complete details of the campaigns and the number of campaigns accepted and declined

In the first episode of Good News Today presents BuzzInContent's 2022 Content Conversations, Vineet Kanabar, Host of the showbiz podcast, Story Tellers & Story Sellers, Shrenik Gandhi, CEO and Co-founder of White Rivers Media, Pragya Priyali, Director - Social Commerce, Myntra, Deepak Salvi, Co-founder and COO of Chingari, Akshay Bhatnagar, Co-founder of Hypd and content creator Bhoomika Thakkar discuss how brands can benefit from the booming creator economy

The company made the announcement of its AI-powered brand safe influencer marketing solution in a virtual event

The brand roped in 21 influencers across the country to make the women aware of their at-home pregnancy test kits

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that brands are creating V-Day campaigns that have narratives around singles and non-heteronormative couples and how couples are discovering new avenues to overcome the staleness enforced by familiarity

The survey also revealed that 87.5% of Indians spend most of their time on YouTube followed by Instagram

The program aims to support 200 creators to grow their communities and build engaging content

BuzzInContent caught up with Achint Setia, Head of Marketing and Social Commerce, Myntra, to talk about its ‘Style Squad' initiative, where it empowers the aspiring creator ecosystem in India by unlocking monetisation opportunities for them through influencer marketing, social commerce and mentorship programmes

Created by National Geographic, Sequoia India and Sikhya Productions, the digital exclusive series explores the stories of seven dynamic and successful female founders who are changing the face of leadership in the country

The auto company's latest campaign has been conceptualised, crafted and brought to life by PHD Media and OMG content in collaboration with Laqshya Event Capital and BToS' artist management

BuzzInContent caught up with Abhinav Iyer, GM-Marketing and Strategy, Muthoot Finance, to talk about Season 2 of ‘Sunheri Soch', in which stories will be narrated by actor Madhuri Dixit Nene on Red FM, targetting female consumers

The agency will reinforce the digital footprint of the Teji Mandi brand, and establish it as a go-to solution provider for smallcase investments

The campaign celebrates the new generation's independence and freedom, as well as their accomplishments, which has produced a generational shift in the world we live in

The vegan beauty and skincare brand is working with a large number of influencers for different campaigns for maximising reach and visibility

The brand roped in influencers like Surbhi Sharma, Nimisha Arora, Rashmi Thakur, Varsha Balani, among others

It has earmarked US$ 750 million for its global expansion. Other than India, the company has expanded into key overseas markets such as Brazil, Australia, the UK, Germany, Mexico

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write how the evolving consumer behaviour and culture is changing the way beauty brands create marketing strategies

An initiative by Meera, the hair care brand from CavinKare, the property aims to bring the younger generations closer to traditional music through Carnatic Fusion