Mehta said that with the changing dynamics of marketing and the demand for more personalised and customised communication, content marketing will become an important part of every marketer's communication strategy and old methods will become outdated

In special category awards, Nykaa awarded for ‘Carving out a Niche' while AMFI awarded for ‘Breathing New Life into a Category'

A lot of user-generated content was fetched through ‘Bench Ki Aatmakatha' activity. As a conclusion, Kotak 811 launched a unique digital community ‘The Bench of Unity' formed by over 2.5 lakh Indians who believe they can be the change the society needs to inculcate a sense of inclusion

Arré Studio has roped in veteran film-maker and ad-man Harsh Dave as Executive Producer to strengthen its development and execution capabilities in the original content space

The web series garnered 2.4 million total views and was a follow-up to the vox pop video of #GraveyardOfLifeGoals that was launched in end of March 2018 with popular YouTube star Sahil Khattar. The content initiative is a part of the company's campaign Samjho Ho Gaya, Life Goals. Done

The British automotive company partnered with The Better India to launch six different videos, highlighting India's unsung heroes every week

He will report to Kartik Iyer, President Media Brands and Amplifi – Dentsu Aegis Network India

The latest band comprising six differently abled teens launch a new single, ‘Dimaag Ke Taale Tod Na', for mental health awareness

The attorneys argued that the site has created user content when it mines user data to ‘create' and ‘customize' an audience for a particular advertiser

Through this collaboration, Gulf Oil aims to communicate to the young college going audience about the benefits of Gulf Pride 4T plus

The new show to be aired from August 20 creates awareness about the need to save threatened species and their habitat

PowerDrift is Girnar Software's eighth acquisition in the technology and content space

Conceptualised by Terribly Tiny Tales, the film launched on Independence Day showcases the different perspectives of two generations as they explore the concepts of diversity and national unity

BuzzInContent.com brings a few branded content initiatives undertaken by brands to strike a patriotic flavour among consumers

The budget hotel brand made comedians travel to unfamiliar cities and share their experiences in the form of shows. Small trailers were packaged and promoted on social media, garnering eyeballs and brand recall

The fast food brand has also launched a contest where consumers need to click a selfie with their favourite Sub, explain how it makes their mood and share it with #MakeItWhatYouWant

The video is a scene from the video series ‘What's your status' that the Indian beer maker giant launched in July on its YouTube channel Cheers. The viral rant is about the taxing hours and labour Indian employees put in the Indian corporate setup

On the sidelines of the launch of Parle-G's first branded content film series as part of the second leg of the campaign #YouAreMyParleG, BuzzInConntent.com caught up with Mayank Shah, Category Head, Parle Products to talk about the brand's first video series and its attempt in the branded content space. The five-part series digital films have been inspired by real-life incidences shared by consumers