Woop uses proprietary technology to help brands get word of mouth, at scale. The platform is part of the global word of mouth marketing leader - Advocacy
By BuzzInContent Bureau | October 30, 2018The platform showcased films like ‘Maya' by Aniruddha Roy Chowdhury, ‘Shame' by Anusha Bose, ‘Rogan Josh' by Sanjeev Vig and ‘Ladoo' directed by Sameer Sadhwani and Kishor Sadhwani and produced by Neeraj Pandey
By BuzzInContent Bureau | October 30, 2018The tourism agency is launching a content initiative UnDiscover Australia in collaboration with ESPNcricinfo during the upcoming India's tour of Australia. The initiative, which is likely to reach 20 million cricket fans, will be woven into the cricket programming of the digital platform
By BuzzInContent Bureau | October 30, 2018The film is set against the backdrop of Karva Chauth, and showcases the start of a new tradition, one with a deeper meaning
By BuzzInContent Bureau | October 29, 2018Conceptualised by Ogilvy India, the branded content piece has used humour as a creative route to create awareness about pest infestation and prevention from them
By BuzzInContent Bureau | October 25, 2018The private insurance brand launches video series 'Real Life Real Stories' showcasing inspirational stories of common people to connect with the youth of the country
By BuzzInContent Bureau | October 25, 2018The report reveals that entertainment is the largest category in mobile content consumption for Indian users,accounting for 27.4%,followed by Sports and Lifestyle,which account for 18.6% and 13.8% respectively
By BuzzInContent Bureau | October 24, 2018Conceptualised by J Walter Thompson, Kolkata, the brand has released a single, composed and sung by Roy himself, exclusively on Wynk Music and Airtel TV
By BuzzInContent Bureau | October 23, 2018Tamanna Punjabi, a PR professional accused him of sexual assault when she was in a relationship with him. Banerjee wrote on Instagram about his resignation from the content platform
By BuzzInContent Bureau | October 23, 2018Rashi Mittal Nair, CEO and Co-founder, WOOP, writes why most brands are turning to moms for being their brand advocates and why it is the best proposition for any brand to have these moms who are also the users of the brand directly or indirectly, to be the voice of the brand
By BuzzInContent Bureau | October 23, 2018In order to connect with the younger audience across the country, the song has renditions in eight languages composed by music director Pritam's music platform JAM8. The song is being released on various OTT platforms, radio channels and social media
By BuzzInContent Bureau | October 22, 2018Conceptualised by Wavemaker, the film is an extension of the brand's communication around social issues on the theme of pre-activism ‘Alarm Bajne se Pehle Jaago Re'
By BuzzInContent Bureau | October 22, 2018The trends are drawn from the winners of the Effective Content Strategy category of this year's international Warc Awards
By BuzzInContent Bureau | October 22, 2018The series is an extension of AMFI's larger campaign ‘Mutual Fund Sahi Hai', targeting tier II and nearby cities. Set around the '90s, the relatability factor with the target audience made the series a successful content strategy
By BuzzInContent Bureau | October 18, 2018The celebrity management company has released an official statement informing about his removal from the company. He has also been removed from The Board of Trustees of Deepika Padukone's The Live Love Laugh Foundation
By BuzzInContent Bureau | October 17, 2018Join the Dots aims to provide the entire gamut of creative, analytical and brand integration-based services under one roof
By BuzzInContent Bureau | October 17, 2018The six-part series won in the best branded content and media strategy category. In the series, the contestants had to trek to the base of Mt Everest in pairs and attempt to quit smoking and conquer something even greater — the mountain within
By BuzzInContent Bureau | October 16, 2018Snap Originals will include scripted shows and docu-series with each episode averaging five minutes where brands can place their six-second non-skippable ads
By BuzzInContent Bureau | October 16, 2018