A BTS segment of the promo featuring Salman Khan provides a glimpse of the actor sharing anecdotes and stories about his latest film and his love for the IPL

Fanory is a monetisation platform for creators to turn them into micro-entrepreneurs. Kushwah has previously created OTT platforms for Zee Entertainment and led product initiatives at Republic Media and Network18. Lalani has previously served as the President of Digital Revenue at TV9 Group and COO of News at Network18 Digital

Backed by Lightspeed Venture Partners, Lumikai and 40 other top angel investors for an undisclosed amount, House of X aims to build creator-led D2Cbrands

With the Simplified AI campaign, the agency aimed to demonstrate how an AI company used influencer marketing to break into the Indian market, raise brand awareness

The light-hearted campaign stars cricketer Dhoni alongside content creators like Tanmay Bhatt, Kusha Kapila, Sharan Hegde, and Gaurav Taneja

The campaign aims to empower mothers to pass on the right knowledge on menstruation to their daughters

The Singapore-based company will help the global creator community at large with its creator tech product which includes three modules — Stardiscovery, Starmaker and Brandstar

From now, the video-sharing platform will not just allow content creators, including viewers, to react on live streams but will also let the creators automate ads and gain audience insights through top formats cards

In the initial phase, IPLIX Business Division will unveil two verticals, namely Creator-led vertical and IBD Early-stage

The intro and outro scenes were shot on location while the rest of the film came to life inside a virtual production studio in an environment built in Unreal Engine which was then projected onto LEDs

The podcast is hosted by Malini Agarwal, Co-Founder of the Good Creator Co

From Chingles to Cultfit and SUGAR Cosmetics, listed below are a few examples of brands making the most of April Fools' Day to build social media engagement

Through this film, Microsoft celebrates the source of energy that helps business owners overcome the doubts and opinions of themselves and others around them

Sprinklr Social is now available out-of-the-box with publishing, engagement, and reporting tools integrated with OpenAI generative capabilities

The challenge is a part of the brand's latest #HalkeMeinLo campaign that encourages the youth to take a lighter approach to life and is inspired by the soft texture of Kurkure's newly launched sub-brand

As part of the hyper-local campaign which celebrates the handloom heritage of the state, the brand brought together craft enthusiasts and provided local karigars with a platform to showcase their creations in an exhibition held at Ekamra Haat, Bhubaneswar

As per the report, the youth rely on short videos/social media (60%) and online platforms (21%) to make purchase decisions

Proceeds will be used for talent growth, platform development and business expansion