From ‘Dil Chahta Hai' musical parodies to alternate endings of Bollywood movies if IPL was on, the Viral Fission's content arm aims to present a content line-up that viewers would look forward to

The first edition will recognise ‘Goodness' across four categories; 'People for Good', 'Corporate for Good', 'Celebrities for Good' and 'Creators for Good'

Under this partnership, Mia by Tanishq will get a ‘Mia Lounge', an exclusive lounge which will provide festival-goers access to innovative digital beauty experiences and a fun-filled paradise complete with WiFi, air conditioning, mobile charging stations, etc

With this acquisition, BabyChakra has expanded its regional footprint across 9 new languages in India with a target to reach 75 million moms by the end of 2022

As part of the strategic partnership, both platforms aim to share cross-creator benefits in the creator and entertainment space

The influencer marketing platform aims to drive maximum value for brands with its guaranteed ROI campaigns with a 3X guarantee on influencers, under which brands have to pay only after receiving guaranteed returns

The campaign talks about consent while playing Holi, as not many people are comfortable around colours being applied to them. The tagline says – ‘Holi Khushiyon ka tyohar hai, zabardasti ka nahi'

This list of content brings about narratives, characters and situations that represent women in a more accurate manner, breaking stereotypes and taking charge

They will together provide a platform for influencers to transition to creator first digital communities in the metaverse, spread awareness about the potential for blockchain applications like NFTs in everyday life, and help fans gain exclusive access to their favourite personalities

Anvita Arora, Anuj Rai, Ishan Naman Sinha and Parikshit Vivekanand have joined the content studio's team

In her role at MullenLowe Lintas Group's branded and original content division, Niranjana will be responsible for identifying and creating content opportunities for brands

The audio documentary highlights the originality of different textiles like Tussar, Ikat, Banghej etc, and how these weaving techniques have influenced the new collection of paints

The Raid Night will be streamed every Friday from 10 pm till 12 am, starting March 11

The digital broadcaster is aiming increased ad revenues through its multiple offerings in the branded content space

As part of the new campaign, in a video Pednekar shares anecdotes on the deeply ingrained traditional gender roles and the expectations which exist in dating

As per the tech platform, DYT Pro is a one-stop-shop for creators to help them run their business with multiple personalised features and tools

At the Group she will manage a multi-skilled content team across brands such as POPxo, MyGlamm, The Moms Co, St Botanica, Organic Harvest, etc

As per the survey's findings, as Covid-19 put a major challenge for offline marketing activities across India, brands turned to social media to amplify their messages