In association with its brand ambassador Salman Khan's upcoming movie Dabangg 3, the initiative is one of the first motion-triggered challenges created by a brand on the TikTok platform in India. The cumulative number of views generated across the #SwagStepChallenge series is around 30 billion

The Signature Masterclass events are being held in Pune, Kolkata, Guwahati and Hyderabad over January and February 2020 and curated by Vice Media in association with Kommune and India Film Project

In a chat with BuzzInContent, Sharma, Chief Marketing Officer at NoFiltr, an influencer incubator company, talks about the nuances of the change in YouTube's recent policy update around ‘kids-friendly content'

In its soft launch, Gaana has partnered with labels and artists to feature engaging stories to promote newly launched songs and artist stories

TVF's branded content Kota Factory for Unacademy has topped the list. The other web series that found place in IMDb's top 10 list include Tripling done for Drivezy, Humorously Yours and Flames

One creator, each from 12 states, will be pitted against each other to win the coveted title for the state they represent. The four-episode show beginning January 2020 will be hosted by the comedian Paritosh Tripathi

To be held in April 2020, the annual gala event will take place in Mumbai

One Impression is one of the select few partners across the globe to have access to the Pinterest Influencer API

The brand marketing wing of Hindustan Times Digital Streams recently launched a fictional web series Friday Finance. The series has been planned in association with Aviva Life Insurance and Aditya Birla Capital

Inside Edge is the story of the Mumbai Mavericks, a T20 cricket franchise playing in the PowerPlay League. In the series, Too Yumm! is one of the sponsors of the PowerPlay League and Mumbai Mavericks Captain, Vayu Raghavan, is seen enjoying the snack

Thrive focuses on increasing the believability of brand storytelling by treating influencers more as customers or talent and not just as media channels. This will make influencer marketing an initiative that impacts the purchase journey than being just an amplification vehicle

Other findings of the report say content needs to build audiences in the long term and real-world components help make content distinctive

According to the report, the top five Google searches related to content marketing were: content marketing strategy, content marketing institute, content marketing agency, content marketing examples, and content marketing definition

According to the report, entertainment and romance influenced 37% conversation. Hindi led the UGC creation with 22.5% share followed by Tamil and Telugu

The FMCG giant's coffee brand Nescafe posted a short video on Twitter on ‘How to make Vietnamese coffee' but forgot to remove competitor Amul's Mithai Mate condensed milk

The five-episode web series releasing today will have Dewar's Scotch brand being subtly integrated into the storyline

Besides the unboxing, viewers can also expect a fun video featuring the cast of Inside Edge Season 2 where the underlying themes and rivalries showcased in the show get revealed

The platform for short films organises specially curated panel discussions in six cities which will be aired on a popular television network to drive reach for the brand and the property