Influencers talk about their strategy of finding a middle-ground between making branded content and regular content for consumption

As per Shrivastava, Co-Founder and CEO of Pocket Aces, people are also willing to trade in the social commerce space

This Daughter's Day, Stayfree has launched the campaign to encourage parents to talk to their sons about periods

As part of this partnership, D'Souza featured her experience with Godrej Professional Kerasmooth, an intense protein reconstruction treatment, in a reel on her Instagram profile

Videos longer than 15 seconds won't be divided into segments as a result of the new update

The collaboration with Crista Masala is a natural extension for Gobble to grow D2C brands by leveraging the Gobble brand value

Bringing together influencers from various categories, the brand was able to craft a campaign to educate consumers about acne and healthy skin tips

YouTube has also announced that creators will keep 45% of the revenue, distributed based on their share of total Shorts views

These stories bring alive the dilemmas that are faced by today's Indian women in their everyday life and how they overcome them to follow their heart's calling

Anushka Iyer, Founder and CEO, Wiggles, said that the pet care brand has associated with petfluencers to develop a culture of responsible and fun pet parenting

The tech platform has been funded by OML; bringing together creators, brands, and agencies under one umbrella to make planning, executing, and analysing influencer marketing campaigns seamless

The music video has been launched to create awareness among women and bring alive their mental and physical strength for self-defense

Speaking at the IAMAI India Affiliate Summit 2022, experts emphasised how social listening is the key for brands to open doors to help audiences resonate and leverage the influencer base to create a good brand image and support

The new vertical aims to tap into the untapped market and bridge the gap between vernacular creators and brands, leading to monetisation opportunities for creators through more mainstream, large brands

FleishmanHillard and its research practice, True Global Intelligence, in partnership with Eleve Media, has released the ‘Web 3.0 Influencer & Intelligence Report 2022'

Meanwhile, the department has also completed the process of developing a framework to curb fake reviews posted on e-commerce websites. The same will be released shortly

The eight episodes of the series dive into the world of chai, and are like a series of love letters from Chai to everyone and everything that makes it the brew of the nation

Positioned as the bridge between content, links, and the brands, Socxly will help content marketers, business social media users, and affiliate marketers use their cutting-edge offerings via their smartphones