DamnFam, a group of content creators was onboarded for the campaign, designed to showcase the winter wonders of the country

The campaign used Instagram reels to pay homage to some of the timeless ‘boss' moments and ‘boss' people from the Indian film industry

The decision to enter this segment was motivated by the fact that short-form videos provide more leeway to create hard-hitting, relatable videos that get right to the point without the time commitment of longer-form content

Out of the posts upheld, 80% of influencers withdrew their posts

The content company promises to remain dedicated to creating stories centring on female characters

Conceived and executed by ABP Uncut, the ‘Har rang mein hai desh ka rang' campaign aims to bring out the brand essence, which is to encourage the masses to connect with the colours of India

The platform gears up to accelerate creator economy in India; envisions transforming creators into creator-preneurs with topnotch VCs, creators network and sector experts

Prior to joining toothsi, Shetty was Vice-President, Head of Sales and Brand Solutions at Pocket Aces, where he played a key role in building and growing its business and advertising partnerships team

The global program aims to enable aspiring musicians through content, creative insight and collaboration

The interactive social gaming start-up seeks to leverage its robust foothold within the gaming community in India with this strategic partnership

The Fellowship will provide the Resident Creators with a platform to learn all about impactful and worthwhile content creation

The feel-good campaign showcases four separate short films that are versions of the millions of first kisses, first dates, first move, making up and more, that all started on the app

Shetty will serve his last day in the company on January 21, 2022

The series will kickstart with its first event on January 8, 2022, with entrepreneur Ankur Warikoo

The platform plans to use this investment to enhance its product offering, scale operations and simultaneously acquire technology solutions that further grow the creator ecosystem

Conceptualised and produced in-house, the video tries to showcase how a typical train travel journey will play out in space

As per the survey, the FMCG category was the highest spender with over 62% increase in their influencer marketing spending as they focussed more on stay-at-home consumers

The brand from the house of Mankind Pharma has come up with the strategy around Influencer Marketing to build brand visibility and awareness