Launching the Mumbai Mirrored digital series, the Brand Director of Times of India said digital content with no source is dangerous and no other medium can match the authenticity of print. He said only creative agencies have brand understanding and content creators, despite being digitally savvy, lack this aspect

News agency Reuters reported that this marks the dating app's foray into creating an online platform for scripted video content

As a part of this initiative, RJs will additionally create engaging and interactive digital content to engage with listeners and advertisers in an effective way

Starting September 16, one can watch 18 original shows in a ‘Videos' tab on the Zomato app. The shows are shot in a vertical frame, which is ideal for app-based mobile viewing

Touted as the world's first digital fashion influencer talent hunt, the show is co-curated in association with Zoom Studio and Banijay India

The campaign ‘Perfect films never leave you' is conceptualised and executed by River Advertising

Marsplay's seed round was led by Amit Agrawal, former YouTube India Head, Vivekananda Hallekere, CEO, Bounce and Shamir Karkal, Founder Simple.com, among others

As part of the offering, the influencers will create unboxing videos of products for the brands

Through this initiative, the company aims to promote the spirit of connected living that is an enabler in people's lives this festive season

Brands will be able to evaluate what type of content works best for them; images or video, short-form or long-form, listicle or standard editorial and much more

The campaign has been launched to raise awareness around six new colours of its iconic motorcycle, the Bullet 350

Leo Burnett won a Bronze for the campaign ‘Jeep Democracy' in the Branded Content medium at the awards

As part of the campaign #SikhaateRehna campaign, three humorous videos portray some basic mistakes that people tend to commit even after multiple reminders and how they can be prevented

To promote its latest smartphone Oppo Reno2, Oppo India has partnered with Instagram to launch ‘Challenge Yourself' initiative that dares GenZ and millennials to visually imagine the unthinkable with the Oppo Reno2

The company plans to utilize the proceeds from the investment to strengthen its expertise in content creation

Outbrain will provide marketers with solutions to scale their native strategy, programmatically

The case studies will come up for final presentation between September 23 and 27, 2019

Marathi music composer and singer Avadhoot Gupte has collaborated with the brand for the initiative. People across India have been asked to contribute towards the lyrics of the aarti, which will be composed by the musician this week