21 campaigns have been shortlisted in the Effective Content Strategy category, which rewards content strategies that can demonstrate a business outcome

Fernandez has shared a video inviting people to copy her favourite fitness move — The Inversion, and take the challenge on Instagram

Good News Bulletin has positive news from across the world and the poems are recited by poet and filmmaker Vineet ‘Panchhi'

The report released by Mindshare and Vidooly studies the impact of Covid-19 on content consumption trends in YouTube, Facebook and Instagram in Q1'2020

The service offers short-format content, movies, TV shows and short films across genres in more than 15 languages such as Hindi, English, Bhojpuri, Punjabi, Telugu, Tamil, Kannada, Malayalam, Bengali, Gujarati

Approved podcasters can directly list audio shows to the JioSaavn platform, gaining access to more than 100 million engaged users

With a surge in online searches for ‘DIY haircuts', BBlunt introduces a challenge to grow your hair, roping in experts to share hacks and tips to maintain the look. The campaign is executed by the brand's digital agency Schbang

The five-episode series from April 10-14 saw Chef Amrita Raichand interacting live with homemakers, professional culinary experts and even young students over delicious home-made food recipes, culinary hacks using food leftovers and thrifty cooking methods

Conceptualised and executed by 22feet Tribal Worldwide, the workout videos are a mix of core strengthening, HIIT, pilates, yoga and stretching

Myntra has partnered with over 350 influencers and brands to deliver over 2,500 content pieces and will add 50 new pieces of content every day. Everything is shoppable on the feed and Myntra Studio will seamlessly close the loop, from inspiration to commerce

The brand links the video with the brand message of #SavourThePause when everyone's life has been paused during the unprecedented times like these

ASMR stands for ‘Autonomous Sensory Meridian Response'. It is the term for the strange, tingly sensation people get when they watch stimulating videos that could help them relax and can even cause them to fall asleep

The branded content initiative of the alcobev brand endorses indigenous music and promotes home-grown artists and acoustics

The brand gets fitness experts for conducting live health sessions on its social media pages to help consumers stay fit while being at home and maintain their physical and mental well-being during COVID-19 lockdown period

Celebrated authors like Tazmeen Amna, Anushka Ravishankar, Deepa Agarwal, Shaguna Gahilode, Ruskin Bond and Paro Anand will read their books to children every evening on the Facebook pages of Shoppers Stop and Crossword

1000+ influencer parents are on board to share videos and pictures of them doing art and craft activities at home with their families and creating memories

The campaign conceptualised and designed by Cheil India shows our gratitude towards them

By coming on board for initiative, the brands may get increased brand value and resonance, higher consumer engagement and participation