Clovia's sleepwear collection will be worn by the characters in some of the leading shows on the channel like Udaan, ‘Roop-Mard ka Naya Swaroop' and ‘Ishq Mein Marjawa'. Whenever the characters will appear in Clovia outfits, an aston band will appear on the screen promoting the collection and directing viewers to Clovia website

The partnership aims at enhancing the content ecosystem and delivering top value entertainment content, while simultaneously helping brands reach their audiences

The web series is a part of the new entertainment section that will also stream trending content across music, movies, politics, sports, business and astrology

In an interaction with BuzzInContent.com, Charu Joshi, Business Development and Partnership Lead at Google India, talks about the growing voice and content marketing landscape in the country

To encourage users pan-India to create engaging content to celebrate the spirit of World Cup, TikTok has also introduced an array of exciting in-app features, including a special sticker to celebrate th tournament

Sameer Saxena, Chief Content Officer and Head, TVF Originals, shares their plans to launch 25-30 shows spanning across genres and offering viewers a premium content experience. He explains how their viewers are coming from tier II, III cities and global markets, including USA, UAE and Australia

Hosted at Cannes, this is the first international awards for the best bloggers across 42 nominations, uniting and celebrating influencers and opinion leaders from around the world in various fields

AIB officially announced the departure of Co-Founder Gursimran Khamba and CEO Tanmay Bhat's exit from the company. AIB shared its sad state of affairs at the company and how things are rough at their end. Within a few hours of the announcement, Khamba posted on Instagram about his new venture Light@27

Denying that the satirical web series is a direct jibe at Arnab Goswami, India Today says that it is merely providing a mirror to the news business

Based in Mumbai, Kanabar will report to Jigar Rambhia, National Director at Wavemaker

Prior to this, Singh held the position of Chief Executive Officer leading the South Asia operations of GroupM

CLX is Cannes Lions new initiative that will provide participants an intimate and experience-led environment to hear from and engage with the companies at the forefront of content creation through a series of curated roundtable discussions

The launch of CamEye marks the foray of Kent RO into the automotive security space. The agency will be involved in content creation and amplifying content to increase the brand's awareness across digital platforms and organic search

After the success in the US, Europe and Australia, the company has set its foot in India. Marketers and agencies will get access to one of the largest native supply opportunities in the world, spanning dozens of programmatic native exchanges and SSPs, including Outbrain's own native advertising platform

Wunderman Thompson has created a few films to encourage the industry to redefine short- form mobile video creativity. Facebook is also throwing open a ‘Thumbstopper Challenge', an invitation to all creative minds to submit their short stories on the brief of driving behaviour change in less than 10 seconds by July 12. The winners will be announced in August, and the top winners will get to travel to Cannes next year

Dubey will report to CEO Rohit Bagad and will help bolster the company's offerings to help brands reach consumers through regional language content

The offering will enable brands to run AI-powered content marketing campaigns beyond social channels to achieve real outcomes for marketers. INCA will roll out in India in Q3 2019

Buck, SVP, Global Revenue at Taboola, says content discovery platforms help users to unearth the right content at the right time at the right place. He says there is no point creating content if it is not fine-tuned before distribution via right channels