Only in 2% of cases, were influencers/brands able to provide evidence that the challenged posts did not have any material connection and thus were dismissed by ASCI

The book's objective is to popularise and raise awareness about the concept of six pillars of positive ageing

Verma will lead Gupshup's overall marketing strategy and help drive strategic growth, innovation, and value for shareholders and customers worldwide

The KFC Chizza Comments song is a tribute to fans who rallied for the product's return

The campaign talks about real-life stories of how individuals have transformed their lives and managed their health by walking 10,000 steps and thereby leaving behind unhealthy habits

As per the brand, the music property garnered more than 500 entries over the span of 30 days

A look at how brands across categories celebrated India's 74th Republic Day

With the ‘Smytten Stars' program, the brand aims to create a community of top-notch content creators who get early access to the latest trends and try newly launched products

Fanory enables creators to monetise their craft on their terms through their community of fans, thereby turning them into micro-entrepreneurs

The new anthem is engineered to let people bring the best energy to their house parties in 2023 – letting them be their own bartender as well as their own DJ

Created and conceptualised by Dabur Amla and Schbang, the campaign #StrongHairStrongerYou shines light on the societal labelling of women based on their hairstyle

The new division is being led by influence marketer Sangya Lakhanpal

The agency facilitated two Indian travel influencers – Aakash Malhotra and Larissa D'sa - who travelled and explored the diverse landscapes of Utah and showcased the same through a series of aesthetic deliverables on Instagram

Through the song, the brand salutes the unmatchable contribution of farmers and soldiers toward our nation

Prior to this, Bhuyan was associated with BlissClub for over a year as a Creative Manager

The initiative shows Radhika Sharma and Ankita Kumar experiencing unexplored destinations in Gauteng, Mpumalanga and KwaZulu-Natal

As per the new guidelines, any endorser who fails to comply with the guidelines can be fined for Rs 10 lakhs and in case of repeat violation, the penalty can go up to Rs 50 lakhs in addition to a stop on endorsements by them for a period of six months to two years

Written by Gulzar and sung by Armaan Malik, the anthem opens with the brand's promise of ‘Nick for Kids, Kids for Nick', reiterating that as a franchise Nickelodeon has kids at the heart of all that it does