Lodha Luxury provided consumers innovative posts on wellness, recipes, meditative music, etc., Instagram Live sessions with leading personalities across the wellness industry, offering insights on fitness, diet, immunity, mental and emotional wellbeing and more
By BuzzInContent BureauInstagram will start testing a native affiliate tool that will allow creators to recommend products available on checkout, share them with followers and earn commissions for sales that their posts drive
By BuzzInContent BureauTo break the stigma associated with menstruation, the brand conducted live sessions on social media with its empanelled doctors and collaborated with online women communities and brands such as Taarini Foundation, Momspresso, Aara Health, Miss Malini, Momspresso and SuperBottoms
By BuzzInContent BureauThe social good campaign asks users to choose between essential and expendable needs. The brand urges people to think responsibly during the pandemic even if it means not using their services
By BuzzInContent BureauThe 15,000 sq ft studio space in Mumbai and Delhi offers a dance studio, VFX studio, photo shoots and various other facilities that will help influencers create good quality content
By BuzzInContent BureauThe brand film showcases how it treats every individual of the society as an equal
By BuzzInContent BureauPrior to his association with Josh, Venketraman was the Head of Strategy, Monetisation and Revenue at Firework India
By BuzzInContent BureauThe Times of India has created a microsite that will offer a series of expert-backed data, information and advice, centred on the lived experiences of girls and women in India. The platform will feature experts and activists who have worked relentlessly, empowering and emancipating women from the shackles of period shame
By BuzzInContent BureauThe song is part of the brand's larger initiative #MitJayengiDooriyan, which has garnered a collective reach of over 10 million on social media
By BuzzInContent BureauNew features include finding lookalike influencers and past influencer-brand collaborations through a deeper understanding of influencer content, which is likely to take Indian influencer marketing to the next stage
By BuzzInContent BureauThe #MaskMyIndia campaign brings together the working hours and situations of our doctors and walks the audience through their overall routine, showing how each one of them is working day and night to ensure everyone is safe
By BuzzInContent BureauChtrbox will continue to run as an independently positioned brand while benefiting from QYOU Media's complementary businesses including the TV channel The Q, and their influencer marketing Group in the USA. Pranay Swarup, Founder and CEO, and Julie Kriegshaber, COO, will continue in their leadership roles with Chtrbox
By BuzzInContent BureauThe series showcases a few of the good Samaritans who have shown courage during these testing times to help those in need. The first episode of the podcast series commenced with a poem written by lyricist Swanand Kirkire and narrated by Rao
By BuzzInContent BureauThe film captures moments of Hyundai's Mobile Medical Van as it travels through rural India to augment the accessibility of healthcare services for people in these regions
By BuzzInContent BureauIt aims to make menstruation in India truly gender-inclusive, petitioning to menstrual products and hygiene brands to replace ‘women' with ‘menstruators' on all their branding and communication
By BuzzInContent BureauThe heart-warming video features the house help, vegetable vendor, watchman, delivery guy and more—all shot in their natural avatars while at work
By BuzzInContent BureauThe campaign executed by Logicserve Digital showcases everyday moments where people from all walks of life are contributing towards fighting the pandemic in their own capacity
By BuzzInContent BureauIn February this year, ASCI had released draft guidelines aimed at enabling consumers to easily recognise promotional content on digital platforms. BuzzInContent lists the draft guidelines in the form of pointers as well as the doubts and suggestions raised by stakeholders
By BuzzInContent Bureau