IVM Podcasts will continue to create content under the Pratilipi banner, with an even larger and more diverse portfolio of podcasts across genres
By BuzzInContent BureauThe brand partnered with popular bakers like Shivesh Bhatia, Kirti Bhoutika, Ritika Jaiswal and others, who switched roles for a day to become a Caker. They took an off from baking for a day and sat back, relaxed and enjoyed their day snacking on Sunfeast Caker
By BuzzInContent BureauThe feature will soon be introduced in Live as well. A new workflow will also allow advertisers to create branded content ads without the need for them to post organically on Instagram first
By BuzzInContent BureauThe anthem written by Prasoon Joshi and composed by AR Rahman is looking to drive behavioural change on water and hygiene issues plaguing the country
By BuzzInContent BureauThe campaign is executed by Filter Coffee Co. using a mix of macro, micro and nano influencers
By BuzzInContent BureauPrior to his stint at Daredevils, Dua served as the Asia Director of Octagon, a leading sponsorship consulting practice, consulting for Beijing Olympics and ideating and executing the Test event for 2008 Olympics — World Cup of Gymnastics
By BuzzInContent BureauNews18 Network will create a show ‘Young Genius' that will air on TV beginning in January and ending in March 2021. Times of India has launched a #KeepLearning campaign that will offer innovative, engaging and informative content for young students
By BuzzInContent BureauThe consumer engagement initiative ‘My Singapore Connect' will feature renowned talents from both the countries, bonding over their passion for culinary, film making, music and comedy
By BuzzInContent BureauIt curates simple, engaging, youthful and bite-sized content in various formats such as videos, articles, infographics, comic strips and quizzes
By BuzzInContent BureauDuring Durga Puja, the initiative witnessed a female priest perform the rituals in one of the pandals set in Kolkata. The morning prime time male Big RJs of Kolkata were replaced by female RJs. Big FM RJs also invited listeners to share their stories of reversing patriarchy
By BuzzInContent BureauWritten in both Hindi and English, the e-book offers an interactive experience with clickable links to instructional videos that demonstrate how the dishes are made
By BuzzInContent BureauBefore this, he was Senior Director, Content Strategy and Business, Flux at The Glitch
By Akanksha NagarAccording to the report, influencer marketing also comes with certain risks—85% of FMCG companies have had their brand negatively impacted due to an association with an influencer, with almost a quarter (24%) of these companies claiming to have been adversely affected multiple times. Shockingly, 25% of FMCG companies report losses between $100,000-$250,000 from a negative influencer experience
By BuzzInContent BureauThe agency is targeting to manage influencer marketing campaigns worth Rs 500 crore by March 2022
By BuzzInContent Bureau#PinkIsTheNewBlack stems from the practice of demonising menstruation in India. The campaign aims to normalise talks around menstruation and promote the usage of the brand
By BuzzInContent BureauThe brand also launches a special Cookbook featuring 30 sweet and savory recipes for your everyday breakfast
By BuzzInContent BureauThe condom brand wants to give a message to all parents that they should be alert and keep a close check on the content their young ones are consuming online
By BuzzInContent BureauThe Man Who Walked Around the World will premiere globally on Discovery's portfolio of brands and services on November 12
By BuzzInContent Bureau