The new appointees include Vipasha Joshi as COO, Krishna Desai, as CPO and Biswamitra “Vishu” Ray who will look after branded content and creator projects at Animeta

Under this, creators will be allowed to monetise their short videos on the GotChosen App

As per the report, 79% of senior Asia Pacific (APAC) executives - including 92% in India - say customer demand for content has significantly increased

Conceptualised and executed by SG Media, the campaign talks about body positivity from a mother's perspective

As per the platform, FunnelsGPT is specially designed for content creators, helping them in creating better and quicker content and copy for social media, landing pages or online ads

The study offers a new paradigm of informed trust in the context of influencer marketing

Consumer Affairs Secretary Rohit Kumar Singh also stressed the importance of conducting social media advertising responsibly at a time when there are 50 crore social media users in India

It is a Spotify exclusive podcast that uncovers real stories of people building incredible brands and businesses

As per the video platform, the feature of adding multi-language audios to videos was being tested by a small group of creators including MrBeast over the past year

The magnanimous influx of content creators in the aftermath of the pandemic has led brands to not only leverage influencer marketing on an ad-hoc basis but also on long-term associations of late. Therefore, BuzzInContent.com decided to delve deeper into the matter and find out more about what lies in-store for brands in such associations

Patankar brings 25 years of experience in curating content across various media platforms, including his role at NDTV for almost two decades

Launched around Valentine's Day, the campaign encourages parents to celebrate the love between a parent and child. Over the course of the campaign, Momspresso received social media entries and engagement from 200+ moms who shared UGC content across Momspresso's social media handles with a cumulative reach of 1.1 million+

The brand has created a 3 minutes 22 seconds video content filming the whole surprise and the bride and groom's reaction to Royal's performance

The Good Creator Co. curated the soireé with some interactive elements such as an app cut-out photo booth that said ‘Your Interests are Matched Here' and a giant heart installation where creators pasted stickers of qualities they'd like to find in their match, among other things

In a first, the brand has cast real consumers from the rural parts of Uttar Pradesh and Bihar for the campaign

More than half of the violations have been found on the Meta-owned Instagram platform, while Alphabet's YouTube contributed a third of them, as per it

For its 16th edition, Blenders Pride Glassware Fashion Tour partnered with Blink Digital to hop on the metaverse trend

ASCI has released a short report titled ‘Influencer Trust Report' – which precedes its Brand Influencer Summit 2023 to be held at the end of February 2023