According to experts, the move is aimed at competing with Instagram Reels and encouraging creators to make original content for the app

BuzzInContent.com is decoding the new problems which have emerged and the new ways of earning in the influencer marketing industry

While the genre has an important role to play in the lives of the youth of the industry, does it always stand true to the brand identity of all those using it today?

Ajit Varghese, Chief Commercial Officer-ShareChat and Moj, was speaking at a panel discussion at GroupM's Brew 2022 sessions

Top creators Yashraj Mukhate, Ahsaas Channa, Viraj Ghelani, and Raunak Ramteke discussed their creative process and challenges at a session in GroupM's Brew2022

As per experts, Instagram is constantly evolving from being brand-friendly to becoming more user-friendly

The company has recently launched ‘Ghar Set Hai' on its own YouTube channel ‘Home Time'. The web series is made in collaboration with its brand marketing partner Spring Marketing Capital

BuzzInContent caught up with Nangru to talk about the brand's foray into long-form content space on the back of TVF Timeliners' upcoming web series ‘NCR Days - Dreams, Dosti और MBA' created for the education brand

Will financial brands slash their expenditure on the ‘finfluencers' or will the financial influencers be more hesitant in promoting brands now. BuzzInContent.com finds out if there is a major difference in the market due to the Vauld incident

Diving deep into the nitty-gritties of how can travel-related brands leverage influencer marketing, BuzzInContent found out that brands need to do their homework properly, in terms of researching influencers and identifying their audience base, before roping them in

BuzzInContent.com reached out to some top influencers to understand their perspective on the entire Vauld situation

While internet users are trying to circle their heads around the term ‘Metaverse', is the influencer cohort ready for the ‘Phygital' world? BuzzInContent.com finds out their preparedness and their focus on the new development

In recent days, several start-ups have claimed to be victims of paid trolling or smear campaigns allegedly carried out by their competitors. With the ever-rising trust the youth repose in the influencers, BuzzInContent.com tries to decode how such incidents impact the influencer marketing industry

In a conversation with BuzzInContent.com several players say the new rules are bad for the influencer marketing industry in general

In an interaction with BuzzInContent.com, Shabir Momin, MD and CTO of One Digital Entertainment, talks about the company's journey and the state of the creator economy in the country

June is celebrated as Pride Month, the month of colours wherein rainbow can be seen in every brand logo their ad/marketing campaigns

Currently, with over 30 million active users, the short-video app aims to reach 60 million users by end of 2022

This story discusses why are brands demanding more performance-linked content and how content creators, platforms and agencies are navigating their way through this changing landscape of content marketing