Why are brands looking at podcasts more seriously in today's time and increasing their spends?

 Speaking to BuzzInContent.com, various professionals from the booming podcasting space emphasised that more and more brands are increasingly upping their spends on the audio medium for branded content owing to the high levels of engagement, recall and spurting audience interest

Shreya Negi Delhi, May 16, 2023

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podcasts, Podcasting, branded content, advertising, brands, audio medium, digital mediums, podcast, engagement, top-of-mind recall, Amit Doshi, IVM Podcasts, Sreeraman Thiagarajan, aawaz, Aditya Kuber, Idebrew Studios,

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Why are brands looking at podcasts more seriously in today's time and increasing their spends?

Speaking to BuzzInContent.com, various professionals from the booming podcasting space emphasised that more and more brands are increasingly upping their spends on the audio medium for branded content owing to the high levels of engagement, recall and spurting audience interest

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Why are brands looking at podcasts more seriously in today's time and increasing their spends?

Speaking to BuzzInContent.com, various professionals from the booming podcasting space emphasised that more and more brands are increasingly upping their spends on the audio medium for branded content owing to the high levels of engagement, recall and spurting audience interest

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 Speaking to BuzzInContent.com, various professionals from the booming podcasting space emphasised that more and more brands are increasingly upping their spends on the audio medium for branded content owing to the high levels of engagement, recall and spurting audience interest