An ad or anything for that matter is content, but content marketing is not an ad. BuzzInContent talks to brands, content experts and creative agencies to burst the bubble around why creative agencies need to up their play on the content front. They need to unlearn a few things and learn to collaborate and consolidate content in-house, which can help marketers remain hooked to their services for all their marketing and communication needs
By Akansha SrivastavaScoopWhoop Founders Sattvik Mishra and Rishi Pratim Mukherjee talk to BuzzInContent on the platform's vernacular and video content strategy and how it will help achieve the next phase of growth
By Akansha SrivastavaWe bring to you tools and methods to perform an initial check but even these can have their flipside. Hence, working with a professional can increase your chances of spotting fake influencers
By BuzzInContent BureauThere are stages and multiple procedures to analyse content before it is being disseminated. The failure of a campaign can be attributed to a lack of understanding between brands and agencies to analyse content in each stage. BuzzInContent talks to brands and agencies to understand how important it is to analyse content, the requisite parameters and who carries out the role
By Akanksha NagarIn the last few years, the youth-centric media platform has become a preferred choice of brands for content marketing. In a conversation with BuzzInContent.com, ScoopWhoop's founders Sattvik Mishra (CEO) and Rishi Pratim Mukherjee (COO) talk about their relevance for brands, reliance on third-party platforms for reach, and turning to a sustainable business model
By Akansha SrivastavaAnkit Prasad, the brain behind the AI platform, speaks to BuzzInContent about his journey, the vision of Bobble and how stickers and GIFs are the future in communication and content
By BuzzInContent BureauBuzzInContent.com explores India's major content platforms' commerce play and how they intend to lead the game
By Akansha SrivastavaA public sector unit, GAIL has been strongly driving its initiative ‘Hawa Badlo' through content for three years now. Recently, it launched a web series, ‘Hawa Badle Hassu'. BuzzInContent caught up with Malhotra, Chief General Manager, Brand and Corporate Communications, to talk how a government body like GAIL is driving purpose through content
By Akansha SrivastavaAkshat Gupt, who co-founded the boutique online video studio with his brother Advait Gupt, speaks to BuzzInContent.com about his renewed focus and expanded capabilities
By Akanksha NagarBuzzInContent.com explores how well the headline sells the content and what are the ingredients of a good and impactful headline
By Akanksha NagarApart from making brands' content go viral, Kalyan Kumar, Co-Founder and CEO of SoCat, tells BuzzInContent.com that the influencer marketing agency would also focus on movie marketing. He explains how they engineer the social spread of content
By Akanksha NagarBrands taking the content route often forget that subtlety is the cornerstone of native advertising. Creative partners often complain about brands' obsession to see their names everywhere. BuzzInContent.com explores how brands overriding the storyline defeat the purpose of native advertising
By Akanksha NagarAs the attention span of audiences shrinks, short-format content has become the first choice for brands. But how potent and lasting is the impact of snackable content in comparison with the long format? BuzzInContent.com speaks to stakeholders to find out if length actually matters
By Akanksha NagarDilen Gandhi, Senior Director, Marketing – Foods Category, PepsiCo India, reveals why the brand chose GECs for its content initiative and partnered with Zee channels
By Akansha SrivastavaThe content platform has gradually expanded itself from a digital community for women to a full-fledged e-commerce platform. The company has now started launching brick and mortar stores as well. In a conversation with BuzzInContent.com, Priyanka Gill, Founder and CEO, POPxo, shares the challenges involved in the content-commerce approach and how she's building a formidable retail platform on the back of content marketing
By Akanksha NagarAttributed to several reasons such as greater engagement and conversion rates, micro influencers, in a very short span of time, have gained a steep growth. BuzzInContent finds out how this growth will leave an impact on macro influencers and who among the two will be the brand's first choice
By Akanksha NagarIn the complex business of technology, be it B2B or B2C, leading companies such as Microsoft, Intel, Adobe and Google are using content marketing to drive brand relevance, advocacy and empowering customers with information. BuzzInContent.com finds out how content is helping tech brands to reach out to relevant audiences and what solutions do publishers have in store
By Akansha SrivastavaIn a conversation with BuzzInContent.com, the platform's Head of Ad Sales and Partnerships Sachin Sharma says that TikTok's hold on new internet users with a distinct information-sharing pattern and behaviour sets them apart
By Akansha Srivastava