Myntra realises the importance and role that digital avatars and virtual reality plays in Gen Z's lives: Sunder Balasubramanian

Since digital avatars and virtual reality play an important role in the lives of Myntra's target audience- the GenZs, the e-commerce platform has gone ahead to bet big on its efforts around Generative AI and Virtual reality by launching its own virtual fashion influencer- Maya, Fashion GPT, My Stylist and more as per Myntra's CMO Balasubramanian

Shreya Negi Delhi, May 31, 2023

Sunder Balasubramanian

With End Of Reason Sale 18 (EORS) beginning tomorrow, Myntra has put a big bet on technological initiatives - such as Generative AI and a Virtual Influencer to woo the GenZs and have a higher brand re...

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Myntra, EORS, End Of Reason Sale, Artificial Intelligence, Generative AI, Fashion GPT, Maya, virtual influencer, fashion and beauty influencers, beauty and apparel, Sunder Balasubramanian,

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Myntra realises the importance and role that digital avatars and virtual reality plays in Gen Z's lives: Sunder Balasubramanian

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Myntra realises the importance and role that digital avatars and virtual reality plays in Gen Z's lives: Sunder Balasubramanian

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