Over the years, the Austrian energy drink brand has become a content powerhouse with its footprints present across touchpoints where its audience is present. BuzzInContent analyses the brand's content strategy, which is now every marketer's dream
By BuzzInContent BureauUnlike the previous generations, the millennials and Gen Z have more affinity towards real life and self-help content. Hence, the brands that focus more on real-life stories instead of glossy-fairy-tail content marketing techniques can generate more traction. BuzzInContent.com spoke to some leading marketers to understand the impact of real-life and self-help content can create for brands
By Akansha SrivastavaShalini Singh, Chief-Corporate Communications and Sustainability, talks about the brand's plans in branded content and associations with content platforms such as TikTok, Quora, Snapchat to reach out to millennials
By Akanksha NagarIndustry experts feel it's important for content to be a consistent effort in the marketing plan. “If advertising is ‘Ek lohar ki', the content is ‘sau sunar ki,
By Akansha SrivastavaArya tells BuzzInContent.com how the company has evolved over the years, creating content for live events and digital platforms around comedy and music while providing solutions for brands. She explains how comic content makes most conversations accepted and their upcoming plans in regional comedy
By Akanksha NagarBuzzInContent caught up with Gurpreet Singh, Head Marketing, United Breweries, to know the story behind UB Group's 18-year-old print content property ‘Kingfisher calendar'. Singh also talks about how the content property has benefitted the brand, the execution and distribution strategy and future plans around the calendar
By Akansha SrivastavaWhile it is a wonderful idea to have a separate central content team, it takes away the thinking power of others in the brand marketing team whenever the word ‘content' appears in their plan
By Akanksha NagarBeard the lion in his den with BuzzInContent's secret sauce to keep the content marketing game up to the mark
By Akansha SrivastavaAfter the successful launch of home decor and travel verticles, Sonalika Mehra, Channel Head of Gobble, tells BuzzInContent that the channel will explore the beauty and fashion categories as well in the future
By Akanksha NagarIn an interaction with BuzzInContent.com, Petal Gangurde, VP Marketing, discusses how the brand has been communicating to millennials via content on digital platforms and the brand's upcoming content plans
By Akanksha NagarIn a conversation with BuzzInContent.com, MVS Murthy, Head of Marketing and Digital Communications, says voice content is likely to overtake video in the coming years
By Akanksha NagarBranded content ought to add value to both the content creator and the brand. Sales and editorial need to empathise with each other's roles, taking complete ownership of preserving integrity and voice of the content. But do they understand this role? How is the industry evolving for both teams to work in synergy? How can the lack of coordination impact an initiative? BuzzInContent.com finds out
By Akanksha NagarIn an interaction with BuzzInContent.com, Angad Bhatia, Chief Operating Officer of Indiatimes Lifestyle Network talks about their plans to launch content in different Indian languages using TikTok as a platform to distribute content and revamping of the platform app. Bhatia says authentic, concentrated and product-centric content marketing is set to grow in 2020
By Akanksha NagarIn an exclusive interaction with BuzzInContent, Anirudh Pandita, Co-Founder, discusses how the three key pillars—OTT partnerships, branded content and e-sports platform Loco—will help chart the content company's growth journey
By Akansha SrivastavaIn an interaction with BuzzInContent, Kartikeya Bhandari, Chief Marketing Officer, talks about the brand's content strategy, its major content-driven initiatives, upcoming content plans and his views on the influencer-marketing space
By Akansha SrivastavaAfter a lot of deliberation and engagement with our readers to choose India's most-loved content marketing campaigns, BuzzInContent has finally released its much-awaited list of best content campaigns by brands in 2019
By BuzzInContent BureauIn 2019, we saw brands and agencies learning new and smarter ways to strategise, research, create and publish content. BuzzInContent.com identifies trends that will dominate the year 2020 for which brands need to prep up
By Akanksha NagarDigital platforms are full of sponsored, advertiser-funded and even purely subscription-based content. Brands want to be a part of all kinds of content. But does too much of branded content work with viewers or does it distract them? BuzzInContent.com analyses
By Akanksha Nagar