BuzzInContent.com asks industry experts if there should be a course or a specialisation in content marketing. And, it is a divided house
By Akansha SrivastavaBrands by now have accepted web series the best bet for greater engagement. But despite being a high-impact property that helps build higher recall, web series isn't always cost-effective. BuzzInContent.com finds out what could be the right time to invest in web series and how one can reap greater ROI
By Akanksha NagarWith the growth of content consumption on OTT platforms, it's inevitable for brands to devise content strategies to engage with the consumers hooked to this medium. This article emphasises why it is the right time for brands to join hands with OTT players
By Payal Shah KarwaWe are living in times where demand for content marketers has increased as brands are heavily relying on content to engage with consumers. BuzzInContent.com talked to a few experts in the industry to compile a list of traits that makes a good content marketer
By Akansha SrivastavaRecently, BuzzInContent.com came across Skore condom's content initiative with Mallika Dua on the occasion of International Day of Female Orgasm. We caught up with Vishal Vyas of TTK Healthcare to know the content strategy behind the video and to understand his point of view on the content marketing space shaping up in India
By Akansha SrivastavaIn June, Angel Broking announced the launch of its influencer marketing platform ‘Amplifiers'. It has never been seen before that a stock brokerage firm has created a marketplace for influencers and brands to connect directly while eliminating agency cost. BuzzInContent.com caught up with the company's CMO, Prabhakar Tiwari, to understand the objective behind the initiative
By Akansha SrivastavaThe pandemic has led and forced multiple organisations to build newer capabilities and offerings while transforming themselves digitally. BuzzInContent.com finds out why content becomes intrinsic for brands that decide to step into this journey
By Akanksha NagarJournalism is a unique profession that can make an impact on people's lives with stories that matter. It is all about storytelling that puts your readers first and competes with the best stories from other publications. What happens when this mindset and skillset take up the challenge of becoming a content marketer?
By Akansha SrivastavaBuzzInContent.com caught up with Shroff, Vice-President, Marketing, Unacademy, to talk about the scope of branded content on the audio-streaming apps and podcasts
By Akansha SrivastavaBuzzInContent.com asked several content leaders what specific skills and practices they adopted during the crisis or they intend to adopt in the near future that can expand their career opportunities. The experts share their learnings that you won't get to study anywhere
By Akansha SrivastavaRahul Ghose, Head of MoneyFlix, Sharekhan, tells BuzzInContent.com how the company's maiden edutainment platform is a digital revolution in financial education in the country and discusses its future plans
By Akanksha NagarChanakya Gupta, Head of 2GUD, Flipkart told BuzzInContent about the brand's strategy to work with smaller influencers over big shots and 2GUD's strategy with social commerce to target Tier 2 and 3 cities
By Akansha SrivastavaMultiple brands have smelt an opportunity in the content space and are cashing in on the medium amid the pandemic. But will they continue with content marketing as an integral part of their strategy or is it a short-term tactical move? BuzzInContent.com finds out
By Akanksha NagarWe dive into the black box of content marketing experts to understand the impact of Covid-19 on the content marketing industry
By Payal Shah KarwaGogia tells BuzzInContent.com there's no formula that decides the cost of an influencer and that the ban on TikTok will help content creators to put content on different platforms and build audiences simultaneously. He says the pandemic forced new brands to explore influencer marketing because of the good ROI it provides
By Akanksha NagarDuring the pandemic, the brands are creating content more than ever to engage with consumers. Unknowingly, many are adding to the mound of mediocre content, causing content fatigue among the consumers. BuzzInContent.com caught up with content experts and asked them how brands can unlearn the art of creating average content
By Akansha SrivastavaExplaining how brands have underutilised the content marketing space in India, Kumaar, CEO, tells BuzzInContent.com that the biggest challenge in the space is measuring the ROI and preferring quantity over quality. He discusses how ‘Content Repurposing' can be an apt strategy amid the pandemic
By Akanksha NagarIn the near future, the kids' content industry is definitely going to swell if nothing else. With limited school timings and a few sources of entertainment, until life limps back to normal, kids' content creators and brands have an excellent opportunity to leverage the need
By Payal Shah Karwa