Gender pay gap seeps into creator economy: Female macro influencers paid 30% less than men

Voxxy Media's Kulbir Sachdev stated that this gap has reduced in recent years. While it was almost 50% between 2017-2019, it dropped during the peak pandemic phase to 20% and again increased post-pandemic. Tarun Katial, Founder and CEO of coto, believes that this problem is rooted in the patriarchy over the years and his company can help solve it

Akansha Srivastava Delhi, May 24, 2023

While the gender pay gap is predominant in the entertainment industry and celebrity brand endorsements space - where men are paid more than women, this gap has also seeped into the creators ecosystem ...

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Gender pay gap, creator, content creator, creator economy, Kulbir Sachdev, Tarun Katial, influencer, coto, entertainment industry,

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Gender pay gap seeps into creator economy: Female macro influencers paid 30% less than men

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Gender pay gap seeps into creator economy: Female macro influencers paid 30% less than men

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