With the commencement of the Pride month and multiple brands leveraging creators from the LGBTQIA+ community for their ad campaigns, BuzzInContent.com digs deep into what's in store for these brand-influencer deals and whether they are impacted by influencers' gender

On the sidelines of the Goafest 2023, BuzzInContent.com caught up with Singh, Country Manager (India and MENA region), AnyMind Group, to delve deeper into the prevalent and emerging trends in the influencer marketing space, the rationale behind long-term and short-term brand-influencer deals, and more

Since digital avatars and virtual reality play an important role in the lives of Myntra's target audience- the GenZs, the e-commerce platform has gone ahead to bet big on its efforts around Generative AI and Virtual reality by launching its own virtual fashion influencer- Maya, Fashion GPT, My Stylist and more as per Myntra's CMO Balasubramanian

In a freewheeling chat with BuzzInContent.com, Das, CEO and CCO, Leo Burnett (South Asia, India) and Chairman, Publicis Groupe South Asia, discussed the nitty gritty of the branded content space in terms of what he likes best and what makes him push the envelope, the trend of picking on trends, the necessity for experimentation, and more


Speaking to BuzzInContent.com, various professionals from the booming podcasting space emphasised that more and more brands are increasingly upping their spends on the audio medium for branded content owing to the high levels of engagement, recall and spurting audience interest

In an interaction with BuzzInContent.com, Kalyanaraman, VP- Brand Operations, P&G India, stated that aligning with the company's endeavour to be a ‘Force For Growth' and a ‘Force For Good' in the communities that they serve and to touch and improve people's lives, P&G had launched P&G Shiksha, a CSR program, in 2005 with the vision of providing means to education for underprivileged children in the country

The magnanimous influx of content creators in the aftermath of the pandemic has led brands to not only leverage influencer marketing on an ad-hoc basis but also on long-term associations of late. Therefore, BuzzInContent.com decided to delve deeper into the matter and find out more about what lies in-store for brands in such associations

In an interaction with BuzzInContent.com, Arpan Soni, Founding Member and VP-Creators Management, IPLIX Media, touched on various nuances of talent management in the influencer marketing space

With the clientele group constituting global agencies and a plethora of brands, the B2B tech SaaS platform for influencer marketing aims to break even by the end of January and cross the $1.5 million mark by February

Speaking to BuzzInContent.com, several creators shared that they never foresaw the kind of following that they have and thus, it felt only right to leverage the same for building new revenue streams

In an exclusive interaction with BuzzInContent.com, Manas Ranjan Hota, Co-founder and COO, DrinkPrime, talked about how the challenger brand is using unconventional marketing strategies to break the monotony and stand apart in the cluttered water-purification space

As big brands explore influencer marketing, gaming and streaming players are hopeful of more collaborations, sponsorships and content integrations which will further escalate the growth of the community in India

Singh, COO and Co-Founder, also pointed out that even though One Digital has existed for a decade, he feels that they are still getting started and the goal is to stay true to their ever-growing vision to become what they aspire to become

As modern pet-parents have grown to be very conscious when it comes to the health quotient of their four-legged friends, industry players from renowned pet-care brands find their target groups in genZ and millennials

In an interaction with BestMediaInfo, Kaushik Mukherjee, Co-Founder and COO, SUGAR Cosmetics emphasised how a comment fight helped the brand in realising what is the worth of creating vernacular content

Diving deep into the nitty-gritties of how can travel-related brands leverage influencer marketing, BuzzInContent found out that brands need to do their homework properly, in terms of researching influencers and identifying their audience base, before roping them in