Brands need to use their voice as force for good to break through the clutter: P&G's Girish Kalyanaraman

In an interaction with BuzzInContent.com, Kalyanaraman, VP- Brand Operations, P&G India, stated that aligning with the company's endeavour to be a ‘Force For Growth' and a ‘Force For Good' in the communities that they serve and to touch and improve people's lives, P&G had launched P&G Shiksha, a CSR program, in 2005 with the vision of providing means to education for underprivileged children in the country

Shreya Negi Delhi, April 24, 2023

Girish Kalyanaraman

P&G India, continuing its tradition of running purpose-led campaigns, has rolled out the ‘Invisible Gap’ which aims to highlight the story of Bindiya - a young girl who struggles to co...

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P&G India, P&G Shiksha, Bindiya, learning gap, education, tech-backed learning program, Girish Kalyanaraman, multimedia campaign, purpose-based marketing, learning crisis, pandemic, visual logo, Sudarshan Pattnaik,

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Brands need to use their voice as force for good to break through the clutter: P&G's Girish Kalyanaraman

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Brands need to use their voice as force for good to break through the clutter: P&G's Girish Kalyanaraman

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