Padmanabhan, President - Investments, Trading, and Partnerships, GroupM – India, spoke to BuzzInContent.com on the back of the launch of ‘Jai Ho! Bharat Ki Anant Yatra' - GroupM's Motion Content Group's new IP in partnership with Google and Meta

Experts deep-dive into how marketers can make the most use of influencers and content marketing

BuzzInContent.com caught up with Ayush Shukla, Founder of Finnet Media, and Sharan Hegde, an influencer about the challenges in the influencer space today. Shukla also spoke about Finnet Media's journey so far and their future plans

Puri, CEO and Founder of Vavo Digital, spoke about the current challenges in the influencer marketing industry and Vavo's plans for the future

From glitches to platforms shutting down or their focus changing rapidly, experts weigh in upon why it is not safe for content creators to rely on just one platform

D2C brands along with beauty and lifestyle brands have been investing heavily in influencer marketing this year

Aayushman Sinha, Founder of Represent, speaks to BuzzInContent.com about how brands can inculcate music in content marketing. He also talks about the success of Coca-Cola's ‘Memu Aagamu' campaign

According to experts, while content marketing is as much about creativity, the use of AI can help on increasing the feel and personalisation fronts

Borges Andre, Channel Head, Nutshell talks about the channel's growth strategy and roadmap ahead

A number of content creators that started their journeys almost a decade ago are now focusing on other avenues like acting and film-making. BuzzInContent.com is decoding if it is simply a case of natural progression or something to do with the creators and their audience's age

Experts say the only way to explore the full potential of lock screen mediums is to make them more engaging and interactive

According to experts, the move is aimed at competing with Instagram Reels and encouraging creators to make original content for the app

BuzzInContent.com is decoding the new problems which have emerged and the new ways of earning in the influencer marketing industry

While the genre has an important role to play in the lives of the youth of the industry, does it always stand true to the brand identity of all those using it today?

As per experts, Instagram is constantly evolving from being brand-friendly to becoming more user-friendly

BuzzInContent.com reached out to some top influencers to understand their perspective on the entire Vauld situation

In recent days, several start-ups have claimed to be victims of paid trolling or smear campaigns allegedly carried out by their competitors. With the ever-rising trust the youth repose in the influencers, BuzzInContent.com tries to decode how such incidents impact the influencer marketing industry

In a conversation with BuzzInContent.com several players say the new rules are bad for the influencer marketing industry in general