Podcast plays a very intimate and immersive role, which other mediums can't, says Sunil Kumaran of Big FM

In an interview with BuzzInContent, Kumaran, Country Head, Product, Marketing and Thwink Big, Big FM, talks about how brands can create differentiated content on similar consumer insights. He also shared his viewpoints on the rise of audio content and how Big FM provides better content solutions than its competitors

Akansha Srivastava Delhi, October 26, 2020

Sunil Kumaran

Having a clear content strategy, creating genuine content and owning up space are the most important pillars of an effective content marketing plan, said Sunil Kumaran, Country Head, Product, Marketin...

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Podcast, Sunil Kumaran, Big FM,

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Podcast plays a very intimate and immersive role, which other mediums can't, says Sunil Kumaran of Big FM

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Podcast plays a very intimate and immersive role, which other mediums can't, says Sunil Kumaran of Big FM

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