Sharing content marketing trends for the next year, Bali, National Head of Client Partnerships and Business Head, North- Zoo Media, discusses how brands will be a lot more strategic with their spends on content. Performance-based content will be the direction in which branded content will continue to move, she says
By Akanksha Nagar | January 04, 2022Sharing how the agency plans to grow its client base by at least by 50% in 2022, Upadhye, Director at SPRD, discusses why content marketing could be a one-stop solution for brands in this year. He says investing in content agencies that exclusively cater to branded content will help amplify a brand's visibility
By Akanksha Nagar | January 04, 2022Nagarajan, Chief Content Officer – Wavemaker India, discusses how the creator economy will continue to be the focus of content marketing next year. He foresees influencer marketing aka advocacy to become even more data-driven and shares why this has been the greatest year ever for content at Wavemaker India
By Akanksha Nagar | December 28, 2021Setia, VP and Business Head, Social Commerce, Myntra, talks about the evolving creators' economy and how this is on the right track
By Akanksha Nagar | December 23, 2021Marketers often tend to spend around 80% on content creation and remaining 20% on distribution. Not only is this ratio unjustifiable at times, experts tell BuzzInContent how this can impact the reach and engagement
By Akanksha Nagar | December 21, 2021The group is also looking at closing out acquisitions in the beauty and personal care space covering all categories, says Darpan Sanghvi, Group Founder and CEO, Good Glamm Group. BuzzInContent.com catches up with both Sanghvi and Malini Agarwal, Founder, MissMalini, to understand what new and better offerings this acquisition will bring on the table and to discuss the future of content-to-commerce
By Akanksha Nagar | December 20, 2021While agencies and creators do appreciate the constructive feedback offered by the brands, they tell BuzzInContent how too much interference in every big and small part of the content creation process can cause problems as every creator/agency has its own modus operandi
By Akanksha Nagar | December 14, 2021In an interaction with BuzzInContent.com, Shailja Saraswati, Chief Content Officer, Omnicom Media Group, India, talks about how marketers should focus on a blend of great storytelling with an emotional connection
By Akanksha Nagar | December 09, 2021While agencies have an expertise in cracking the brief, which in turn accelerates the process of creation, a few brands share that having in- house teams for brand collaboration helps in keeping communication in line with the brand's vision
By Akanksha Nagar | December 07, 2021Collaborating with Universal Music India, the automaker has launched a platform for the enablement of young talent in India- Hyundai Spotlight. Elaborating on this, Khullar - Group Head Marketing, Hyundai Motor India, says such partnerships don't directly benefit the current consumer base but the augmented experience is cherished by all
By Akanksha Nagar | December 06, 2021Shah, Director of Marketing at Truecaller India, says although the medium has caught the attention of a lot of marketers, it might soon become another checklist item rather than a lead medium for brands
By Akanksha Nagar | December 02, 2021Not only do international brands have a different business landscape but also different execution strategy and timelines. Content marketing experts share challenges that they face and how important it is to get well acquainted with global processes, identifying key stakeholders, decision makers, approval sequences, and timelines, to streamline work and manage expectations across the board
By Akanksha Nagar | November 30, 2021Owing to the presence of multiple platforms in the world that we live in, even compelling and shareable content can be a hit and miss. In conversation with BuzzInContent, experts discuss why and how brands can ensure what is the right platforms for their content, so that it reaches its target audience
By Akanksha Nagar | November 23, 2021Siddha Jain- AVP, Bombay Shaving Company, talks about the company's overall content strategy. While a lot of women-centric brands might be made through the male gaze, BSC-Women is trying to distinguish itself and is building a community of women by creating consistent meaningful conversations around hair removal
By Akanksha Nagar | November 11, 2021BuzzInContent.com explores why the recovery in branded content pricing for digital news publishers is slow when all other forms of advertising have almost recovered
By Akanksha Nagar | November 09, 2021For the recently launched e-sports based web-series, Dice Media for the first time has on-boarded two title sponsors- Lenovo and Loco for around 5 crores. Amit Doshi, Chief Marketing Officer, Lenovo India and Vishwanath Shetty, Vice President of Sales and Brand Solutions, Pocket Aces, talk about how gamers are difficult to reach through traditional advertising media or paid ads, and branded content is the right strategy
By Akanksha Nagar | October 29, 2021With most brand managers targeting sheer numbers- likes, shares and comments- experts say the very purpose of a brand is getting diluted and they discuss how the brands should focus on the creative aspect too
By Akanksha Nagar | October 26, 2021Toranj Mehta, Director of Marketing, De Beers Forevermark, talks about its investment in podcast and how a brand can take calculated steps to measure ROI on the medium. She discusses how audio content can give a whole new perspective to the story behind jewellery-making and for the brands in the category
By Akanksha Nagar | October 21, 2021