The underlying principle of curation is being consumer-centric and that can help achieve success, conclude the panellists of the session titled ‘If content is king, curation is queen' at BuzzInContent Conversations

Speaking at BIC Conversations, the Marketing Head of Viacom18 Studios said brands should not try to force-fit themselves in films. Rather, their association and integration in films should be in context to what they stand for. He said brands should create co-branded spots creatively

In a joint interview with BuzzInContent.com Aalok Bhan, Director and Chief Marketing Officer and Rahul Talwar, Marketing Head, explain how content marketing initiatives helped the life insurance brand move ahead during and after lockdown. They talk about the brand's overall content strategy and future plans

BuzzInContent.com caught up with Yadav, Associate Director, Marketing (Chocolates) and Karthik Nagarajan, Chief Content Officer, Wavemaker India to understand the brand's content strategy for the promotion of Cadbury's limited-edition Dairy Milk Silk ‘I missed you' Heart Pop bar

Speaking to BuzzInContent.com, industry experts said the introduction of the format is timely as it will get quickly adapted by brands, influencers and mass as the platform is trusted and preferred by the larger population. This new video format is a core part of the future of entertainment on Instagram

Creating relatable and relevant content around certain occasions is a way for brands to connect with consumers. BuzzInContent.com brings a list of Father's Day campaigns that made a mark this year

BuzzInContent.com caught up with the agency and brand to talk about the idea and the execution of the content initiative that has crossed 30,000 and three lakh views on Facebook and Instagram, respectively

In a conversation with BuzzInContent.com, Sameer Saxena, Director Marketing, Legrand (Group) India, talks about the brand's philosophy when it chooses the content marketing route

In an interview with BuzzInContent.com, the CEO and Founder of Fork Media tells why too much dependence on platforms such as Facebook could backfire for content creators. He talks about the importance of great storytelling in longer format and the engagement that it can deliver for brands

Kelappan, Business Head, Mia, a jewellery brand from the house of Tata Group, tells BuzzInContent.com that content marketing helps to track the consumer journey. To stand out in the clutter of digital content, one must find the right content partner that understands the brand's ethos well, she says