By integrating Superfan's AR capabilities with Hubhopper's podcast platform, creators and brands can enhance their content with AR elements, such as virtual objects, interactive games, and dynamic visual effects

Hamsini Shivakumar and Naheed Akhtar of Leapfrog Strategy Consulting write about why the packaged food brands need to be aware of the food discourse arising from food ideologies

Brands left no stones unturned to strike the right emotional chord with the public through their own versions of celebrating fatherhood

With the commencement of the Pride month and multiple brands leveraging creators from the LGBTQIA+ community for their ad campaigns, BuzzInContent.com digs deep into what's in store for these brand-influencer deals and whether they are impacted by influencers' gender

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that by tapping into the realms of mobility, catchy tunes, and a sense of adventure, brands like Boat, JBL, and Skullcandy have successfully managed to engage with the youth and grab their attention

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting explore the brands which chose the unconventional path for celebrating the day dedicated to mothers


Speaking to BuzzInContent.com, various professionals from the booming podcasting space emphasised that more and more brands are increasingly upping their spends on the audio medium for branded content owing to the high levels of engagement, recall and spurting audience interest

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about how brands need to figure out what position their own users especially their loyal user base takes on controversial topics pertaining to race, gender and religion

Backed by Lightspeed Venture Partners, Lumikai and 40 other top angel investors for an undisclosed amount, House of X aims to build creator-led D2Cbrands

From Chingles to Cultfit and SUGAR Cosmetics, listed below are a few examples of brands making the most of April Fools' Day to build social media engagement

From anthems to films and short-form social media content, here's how brands like Noise, ZzzzQuil and Duroflex celebrated World Sleep Day

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that brands should be conscious of the power dynamics between employers and domestic help and avoid perpetuating negative stereotypes, biases, and prejudices

Ayush Wadhwa, Founder of Owled, digital content creator and podcaster shares cost-effective tips for brands to enhance engagement with consumers

BuzzInContent.com caught up with experts who have successfully built music-led content IPs for brands. They spoke about how automobile brands can build music content IPs that break the clutter. They also suggested using both audio and visual platforms to reach consumers at every touchpoint

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting share their take on how automotive brands have used masculinity in the advertisements for their SUVs over the years

The magnanimous influx of content creators in the aftermath of the pandemic has led brands to not only leverage influencer marketing on an ad-hoc basis but also on long-term associations of late. Therefore, BuzzInContent.com decided to delve deeper into the matter and find out more about what lies in-store for brands in such associations

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, look at content put out by five brands from different categories - Future Generali Insurance, Bournvita, Maybelline, Hindustan Zinc and Live, Love, Laugh Foundation, to talk about the hits and misses for brands which take mental health as their content theme

BuzzInContent.com has compiled a listicle of short films and videos that brands created this year around World Cancer Day. These brands have shared true stories of cancer survivors, their fight with the disease and how early detection has helped them fight the cancer battle